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Search engine optimisation (SEO) isn’t easy – we just make it look that way.

Some companies may ask themselves “why do I need SEO consultancy services?”, perhaps believing that ranking on Google takes nothing more than a quick scan for keywords on a free online tool.

SEO Consultancy
SEO Consultancy
SEO Consultancy

Sadly, however, it’s just not that simple. SEO is a growing and evolving discipline in which on-site content and keyword mapping need to be complemented by a vast array of disparate and sometimes quite technical requirements, all of which are needed to rocket your site to the top of the Search Engine Results’ Page (SERPs).

In fact, not only does SEO now involve an increasingly diverse assortment of overlapping strategies and considerations, but best practices are always changing at a fairly swift pace.

In light of the time, effort, and detailed subject expertise that SEO requires, it’s not difficult to see the value of engaging SEO consultancy services. Marketing is already a broad church, and it’s increasingly unfeasible for in-house marketers to add the intricacies of SEO to their already expanding workload.

What’s the value of SEO for my business?

Of course, the value of an SEO consultant is better appreciated when you’ve got a firm sense of the value of SEO itself.

It goes without saying that increased search visibility is a fantastic way to increase your online visibility, which will then increase the number of visitors to your site – and, with an active SEO strategy in place, these visitors are more likely to be qualified leads, who are proactively searching for your products or services.

So, with this in mind, what does an SEO consultant actually do?

Portrait of the SEO consultant at work

Armed with specialist knowledge, up-to-date information on the latest trends in the field, and an understanding of your unique business goals and circumstances, a good SEO consultant can improve your search visibility on a one-off or sustained basis.

You may know nothing about SEO whatsoever, or you may have a strategy in mind already – in either case, a consultant can generate, inform, or refine your SEO plans, creating or bolstering strategies that can take your search rankings to new and exciting heights.

A consultant’s expertise will allow them to identify and address issues that might not be obvious – or even visible – to your existing marketing team, as they can undertake complex tasks like improving your site’s crawlability or create a much-needed sitemap.

Good consultants will also factor in easily overlooked aspects of the businesses they help, like size and geographic reach for local businesses. This kind of consideration can have huge implications, as a good and experienced consultant will be able to identify keywords and search terms that factor location and service type into their optimisations.

How can Platform81 help?

SEO is a demanding discipline that requires training in creative and technical knowledge alike in order to squeeze every drop of potential visibility from your site. The good news is a dedicated and experienced consultant, like our experts at Platform81, can do exactly that.

At Platform81, we draw from a wealth of varied experience to provide our clients with top-of-the-line SEO consultancy services.

We work closely with your organisation to tease out the unique qualities that make your brand tick, producing content that improves your organic traffic while articulating your brand’s singular character and perspective.

At the same time, our consultants work tirelessly to improve the invisible but vital aspects of your website that allow Google to find, crawl, and positively assess your site, giving you the assurance that your visibility is in the capable hands of a master.

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