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SEO Consultancy Services
All ServicesSearch engine optimisation (SEO) isn’t easy – we just make it look that way.
Some companies may ask themselves “why do I need SEO consultancy services?”, perhaps believing that ranking on Google takes nothing more than a quick scan for keywords on a free online tool.
Sadly, however, it’s just not that simple. SEO is a growing and evolving discipline in which on-site content and keyword mapping need to be complemented by a vast array of disparate and sometimes quite technical requirements, all of which are needed to rocket your site to the top of the Search Engine Results’ Page (SERPs).
In fact, not only does SEO now involve an increasingly diverse assortment of overlapping strategies and considerations, but best practices are always changing at a fairly swift pace.
In light of the time, effort, and detailed subject expertise that SEO requires, it’s not difficult to see the value of engaging SEO consultancy services. Marketing is already a broad church, and it’s increasingly unfeasible for in-house marketers to add the intricacies of SEO to their already expanding workload.
What’s the value of SEO for my business?
Of course, the value of an SEO consultant is better appreciated when you’ve got a firm sense of the value of SEO itself.
It goes without saying that increased search visibility is a fantastic way to increase your online visibility, which will then increase the number of visitors to your site – and, with an active SEO strategy in place, these visitors are more likely to be qualified leads, who are proactively searching for your products or services.
So, with this in mind, what does an SEO consultant actually do?
Portrait of the SEO consultant at work
Armed with specialist knowledge, up-to-date information on the latest trends in the field, and an understanding of your unique business goals and circumstances, a good SEO consultant can improve your search visibility on a one-off or sustained basis.
You may know nothing about SEO whatsoever, or you may have a strategy in mind already – in either case, a consultant can generate, inform, or refine your SEO plans, creating or bolstering strategies that can take your search rankings to new and exciting heights.
A consultant’s expertise will allow them to identify and address issues that might not be obvious – or even visible – to your existing marketing team, as they can undertake complex tasks like improving your site’s crawlability or create a much-needed sitemap.
Good consultants will also factor in easily overlooked aspects of the businesses they help, like size and geographic reach for local businesses. This kind of consideration can have huge implications, as a good and experienced consultant will be able to identify keywords and search terms that factor location and service type into their optimisations.
How can Platform81 help?
SEO is a demanding discipline that requires training in creative and technical knowledge alike in order to squeeze every drop of potential visibility from your site. The good news is a dedicated and experienced consultant, like our experts at Platform81, can do exactly that.
At Platform81, we draw from a wealth of varied experience to provide our clients with top-of-the-line SEO consultancy services.
We work closely with your organisation to tease out the unique qualities that make your brand tick, producing content that improves your organic traffic while articulating your brand’s singular character and perspective.
At the same time, our consultants work tirelessly to improve the invisible but vital aspects of your website that allow Google to find, crawl, and positively assess your site, giving you the assurance that your visibility is in the capable hands of a master.
Frequently Asked Questions
What’s the difference between your SEO Consultancy and your fully managed SEO service?
A: Good question. Think of it like this: our managed service is where we roll up our sleeves and do all the driving for you – the keyword research, the content writing, the link building, the lot. Our consultancy service is where we act as your expert co-pilot. You or your team are still at the wheel, but we’re right there in the passenger seat with the map, giving you strategic direction, expert advice, and a clear route to follow.
Who is SEO Consultancy for? Is it right for our business?
A: It’s a perfect fit for businesses that have an in-house marketing team or the resources to do the actual graft, but need a bit of heavyweight expertise to make sure they’re doing the right things. If you’re feeling a bit lost in the SEO maze, need a second opinion on your current strategy, or want to upskill your team, our consultancy is probably just the ticket.
We have our own in-house marketing team. How would you work with them?
A: We love working with in-house teams. We slot right in as your strategic SEO partner. We can provide them with a clear, actionable roadmap, help them prioritise tasks, train them on the latest techniques, and be their go-to for any tricky questions. We’re not there to step on toes; we’re there to empower your team and make their efforts more effective.
What kind of things would we actually talk about in a consultancy session?
A: We get straight to the good stuff. We can dive into whatever SEO challenges are on your mind – from figuring out why your rankings have dropped, to planning a content strategy that actually attracts customers. We can review your technical SEO, analyse your competitors, brainstorm link-building ideas, or help you make sense of your Google Analytics data. You set the agenda, we bring the expertise.
Is this just a one-off chat, or can we have ongoing support?
A: It can be either. Sometimes a one-off session is all you need to get a bit of clarity or solve a specific problem. Most of our consultancy clients, though, opt for a retained monthly arrangement. This gives them ongoing access to our team for regular check-ins, strategic reviews, and ad-hoc support whenever they need it. It keeps the momentum going and ensures your SEO stays on the right track.
How do you stay on top of all the Google updates? It seems to change every week.
A: It’s our job to be obsessed with this stuff so you don’t have to be. We’re constantly reading, testing, and talking to others in the industry to stay ahead of the curve. When a big Google update rolls out, we’re already digging into the data to understand what’s changed and, most importantly, what it means for your business. We then translate all that technical jargon into plain English and clear actions for you.
Will you just tell us what to do, or can you help us understand the 'why' as well?
A: We’re all about the ‘why’. There’s no point just giving you a to-do list without any context. Our goal is to make you smarter and more self-sufficient at SEO. We take the time to explain the reasoning behind our recommendations, so you understand the impact of your actions and can make better strategic decisions in the future.
Our previous SEO efforts didn't work. How can a consultancy help?
A: A fresh pair of expert eyes can make all the difference. We can act as an impartial third party to have a proper look at what’s been done before. We’ll dig into your data and your past activity to figure out what went wrong and, crucially, identify the missed opportunities. We can then provide a clear, no-nonsense plan to get things moving in the right direction.
What do we need to prepare before our first SEO consultancy session?
A: The main thing is to have a good think about your business goals and your biggest SEO headaches. The more you can tell us about what you want to achieve and what’s holding you back, the more value you’ll get from the session. If you can grant us access to your Google Analytics and Google Search Console beforehand, that’s even better as it lets us do a bit of homework first.
How do you measure the success of a consultancy engagement?
A: Success is measured against your goals. At the start, we’ll chat about what you want to achieve – whether that’s more traffic, higher rankings for key terms, more leads, or simply empowering your team to work more effectively. Our success is seeing your team implement our advice and watching your key metrics move in the right direction as a result. We’re focused on making a tangible impact on your business.
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