Benjamin Lievens

Joined Platform 81 in August 2025

Background

I have over 10 years of experience in digital marketing, having worked across both agencies and in house companies before joining Platform81. I hold a background in Psychology, which informs my analytical approach to campaign strategy and audience behaviour.

Role at Platform81

I lead the paid media team and oversee strategy and execution across a portfolio of client accounts. My day-to-day spans Google Ads, Microsoft Ads, Shopping feeds, and paid social, with a focus on data-driven performance and measurable returns. I’m also responsible for attribution, tracking implementation, and upskilling the wider team on paid media best practices.

Outside of Work

I have a keen interest in technology, spending time building custom tools and exploring automation. I also enjoy music across a broad range of genres.

Benjamin Lievens has specialist knowledge in Google Ads management, Conversion rate optimisation, Google Shopping Management and Social Media Marketing.