Discuss a Project

Thursday February 25th

The Power of Branding

by platform81   |   February 25, 2021   |   3 minutes read

Whether on your customers’ screens or in the palms of their hands, your brand needs to be everywhere. To be a successful and well-established brand, you need to ensure that your brand experience is consistent across every medium. It’s no longer enough to just have a good logo and a nice strap line; it’s time to step your branding up. Here’s why…

Branding Creates Difference

All businesses want to highlight their offering and prove they’re better than their competitors and successful branding is key to doing this. Effective branding creates a unique character and can help you stand out amongst a sea of others offering the same thing. Once your brand has been seen, you want it to be remembered by any customers, which is why it’s so important that your branding has a lasting effect and makes an impact.

“Keep away from design trends, Original and memorable branding helps you stand out from your competitors.”

Senior Designer, Ryan

It Generates New Customers

Branding will help your business become well-established and give a positive impression of the company amongst your competitors. Once the familiarity is generated, people will talk and share their thoughts on you with their nearest and dearest and it’s no secret that word of mouth is the strongest marketing tool out there…

It Adds Value

People are willing to pay more for a branded product than they are for something which is unbranded, so you need to make sure that what they’re paying for is worth their money. Your brand’s tone of voice plays a large part in this and can ensure that your personality and values always shine through correctly in order to hit your customers and assure them you’re the right choice for them and their money.

Colour is an extremely important element of your brand identity. Colours can have different meanings for example blue conveys trust and reliability. At Platform81 the colours we use in brand identity is a well thought out process, colour plays a big part in portraying your company personality and values

Senior Designer, Ryan

Branding Creates Trust

Ultimately, customers will shop from you if they trust you, and we don’t just mean via customer service. Having a strong, professional and well-thought-out brand connotes professionalism and that you actually care about what you do. It’s a well-known fact that a polished, professional portrayal will encourage more people to buy from you as it gives the idea that you are industry experts and that you can handle your business, and its services, successfully.

Where it’s a new brand entirely or a rebrand, our expert team of designers will help you make your mark by understanding your values, articulating your ideas, helping you find your place and delivering a personality. Get in touch with us today to start the process or find out more about how we can help you.

More Posts

Categories

Please leave your information and our team will contact you shortly!

"*" indicates required fields