Website Maintenance Services
All ServicesAs the foundation of your business’s online presence, your website should effectively allow visitors to learn about your company, find your contact information and most importantly, purchase your product(s) or service(s) with ease.
An out-of-date website that doesn’t work properly can mean you may miss out on significant opportunities such as new leads and sales – which is where website maintenance comes in. Regularly checking your website for issues, resolving any problems that arise and keeping all content up to date is crucial in keeping your website functioning at its best.
At Platform81, our expert team of web developers and designers deliver technical expertise and design flair to every single project, guaranteeing a stand-out website that features an engaging layout, simple UX and content that has real impact.
First impressions count
We understand that your website is one of the first chances you get to make an impression, so if it’s not up-to-date and functional, you run the risk of losing potential customers who may continue their search elsewhere and visit a competitor’s site instead. If your website looks unprofessional, customers may think that your business is, too.
With research proving that 94% of first impressions relate to web design, we can help you take your online presence to the next level by ensuring that your website is not only aesthetically pleasing, but informative and easy to use too.
The role it plays in purchasing decisions
Studies show that 87% of consumers carry out some form of online research before making a purchase. With this in mind, your website plays a crucial role in guiding users toward this action. In the case of an ecommerce business, your site facilitates purchases, so if it doesn’t work properly, you’ll miss out on potential sales.
User experience is highly important too. Among consumers who have a poor user experience on a site, 89% will shop with a competitor instead. Regular maintenance helps prevent poor user experiences and encourages prospective customers to stay on your site and make a purchase.
Additional benefits
Keeping your security systems up to date as part of your website maintenance can help protect your site from possible cyber threats. Repairing damage caused by cyber-attacks is often costly – and you may lose customers who no longer trust your company with their personal information. Maintaining your security protections will allow customers to feel more comfortable when making purchases on your site.
Website maintenance also supports your SEO strategy. If Google can see that users frequently leave your website shortly after arriving at it, this may indicate that your site isn’t relevant. An increase in bounce rate can lead to lower rankings in search results, which means you’ll drive less traffic to your site. Persistent technical or security issues and/or an outdated website design, structure, or content all contribute to diminishing your search engine rankings.
Measurable results
At Platform81, publishing your site is just the beginning. We offer numerous structured support contracts and packages – mainly aimed around WordPress websites – that are specifically created to give you peace of mind.
Expertly tailored to your requirements, our support packages consist of monthly WordPress and plugin updates, website backups, priority ticketing support and more – designed to ensure that your site is always up to date and functioning in the best possible way.
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Frequently Asked Questions
Why do I even need website maintenance? Can’t I just leave my site once it’s live?
You could, but it’s a bit like buying a new motor and never getting it serviced. A website that’s left to its own devices will eventually start gathering dust, running slow, and becoming vulnerable to security risks. Regular maintenance keeps your site in mint condition, making sure it gives a great first impression and keeps the business rolling in, instead of sending potential customers packing.
What’s actually included in your maintenance packages?
We keep things straightforward. Our packages cover all the essential MOT checks for your website: monthly WordPress and plugin updates to keep things running smoothly, regular backups so you never lose your hard work, and a priority ticketing system that means you jump the queue if you ever need our help with a problem.
How does a poorly maintained site affect my business?
A dodgy website can hit you where it hurts. For starters, 94% of first impressions are about your site’s design and feel, so a clunky, broken site is a massive turn-off. It also kills your SEO – if your site is slow or hard to use, visitors will bounce straight off, telling Google you’re not worth ranking. Plus, a whopping 89% of customers will go to a competitor after a bad online experience. It’s just not worth the risk.
Will you be keeping my website secure from hackers?
Absolutely. A massive part of our maintenance work is keeping your site’s defences up to date. Hackers love an old, out-of-date website because it’s an easy target. We make sure all your security is top-notch, protecting your business and your customers’ data from any digital ne’er-do-wells.
Can I not just do the updates myself?
You could give it a go, but it can be a proper minefield. Sometimes updates clash with each other and break parts of your site, leaving you in a right pickle trying to figure out what went wrong. We do this day in, and day out, so we know what to look for and how to fix things quickly if an update doesn’t play nice. It saves you the headache and the potential downtime.
What does your 'priority ticketing system' actually mean for me?
It means that when you have a problem, you’re not stuck at the back of a massive queue. Our support clients get priority access to our support team. You log a ticket, and we’re on it, sharpish. It’s peace of mind knowing that if something does go pear-shaped, you’ve got experts ready to sort it out without delay.
You talk about being 'proactive' – what do you do?
Being proactive means we don’t just sit about waiting for things to break. We’re constantly keeping an eye on your site’s health, applying security patches, and making sure everything is up to date to prevent problems from happening in the first place. It’s all about spotting potential trouble before it can affect your business.
What happens if my site goes down and I’m not on a maintenance plan?
If your site hits a wall and you’re not one of our maintenance clients, we’ll still do our best to help, but you’ll be joining our standard support queue. Our maintenance clients will always be the priority, so it’ll likely take longer and cost more to get you back up and running. It’s a bit like calling a plumber on a bank holiday – you’ll get sorted eventually, but it won’t be as quick or cheap as a regular service.