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Which Digital Marketing Service is Right For You and Your Business?


More often than not, we find that when businesses come to take the plunge and invest in their digital marketing, they’re unsure of what service will be the right fit for their business and its objectives.

It’s easy to assume that you want to be visible on all social media platforms or rank at the top of Google, but this isn’t necessarily the answer to your marketing prayers. When it comes to choosing the best service for you and your business there’s lots of factors that both you, and we, will take into consideration before choosing the right approach.

Social Media

If you’re looking to showcase your products visually, be at the forefront of your customers everyday lives and engage in conversation, then Social Media is certainly where you’ll want to be. However, investing in social media doesn’t mean you have to invest in every platform. Whether it be Facebook, Twitter, Instagram or LinkedIn, we’re best placed to advise the right channel/s for you to be present on. 

When it comes to Social Media, like any other marketing platform in 2021, you have to pay to play and accompanying your day-to-day social media presence with a strong paid social strategy is what will take your social media to the next level. Whether you’re looking to drive sales, increase followers or drive website traffic, we will create, manage and continuously optimise your paid campaigns to get the best results for your budget.

If you’re looking to make an impact fast, paid social media could be the channel for you. Once running it will start targeting your chosen demographic almost immediately. The longer the campaign is running the better it gets to know your audience and the more options and capabilities you will have available to you.

Find out more about what our Social Media team can do for you here.

SEO (Search Engine Optimisation)

We’ve all said it and we all want to be there, but page one rankings on Google is where any reputable business aspires to appear. It also tends to be where your customers want to visit too. How do you get there? Organic search engine optimisation otherwise known as SEO. This is the process of improving your position in the non-paid search listings with the end result being a higher position, increased visibility, and a far better chance of a conversion or sale.

Similarly, with social media, there are many ways to approach your SEO strategy and they will align with your objectives. From a National campaign to a more local one, whether it be technical, onsite, or offsite optimisation, time spent on organic SEO is time well spent. A well optimised website can retain rankings for months, and with ongoing work, you can corner the market for years to come.

If you’re looking for a quick fix, SEO is NOT the right channel for you. Search engines are constantly evolving, competition increases, guidelines become more technical, and page one search rankings become more difficult to achieve. SEO takes effort and know-how, but the combination of long-term results and sustainability makes it a cost-effective cornerstone of any marketing plan. Active SEO can attract thousands of qualified leads, and as long as you keep on top of the latest developments (as our Search Marketing experts do), your site will continue to deliver cost-effective conversions for years to come.

Find out more about what our SEO team can do for your business.

PPC (Pay Per Click)

PPC usually tends to be the most expensive of the digital marketing options available, but when you analyse effectively, find the right keywords, and target the right audience, PPC marketing delivers massive returns. What is PPC I hear you say? Spotted those websites that appear at the top of the rankings accompanied by the word ‘Ad’, that is PPC. As it says on the tin, you will pay for everyone that clicks on your ad.

PPC like SEO and Social Media isn’t right for every business or every budget though. If your industry is extremely competitive and populated or on the flip it is very niche, it can be hard to maximise your visibility for the right keywords and can end up being extremely costly.

With this said, if PPC is the right fit it gets you online visibility, and quickly. Even if you’re behind your competitors in adopting a PPC strategy, our team can get you up and running overnight. Even better, once you’ve established market presence, you can continue to build on this by increasing and optimising your budget.

Find out more about how our PPC team can help you with your PPC strategy, whether that be Display Ads, Remarketing or even Google Shopping here.

Like the age old saying goes, teamwork makes the dream work, and our digital marketing team strongly believe that a mixture of more than one service, sometimes even all three can be the ideal strategy to complement one another in a bulletproof digital marketing strategy. Furthermore, we’re also of the mindset that sometimes one service can simply be the perfect fit. If you’re looking to invest in your digital marketing or even want a fresh approach, get in touch with our Digital Marketing team today to find out what service could be the best fit for your business.