Thursday October 8th Google Ads Automated Promotions Explained (and When to Switch Them Off) 
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by Erin Patterson, Digital Marketing Executive
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PPC Articles
Platform81’s PPC articles for expert advice, strategies, and trends to maximise your paid search ROI.
Monday July 20th How to Build a PPC Channel Mix That Actually Pays Off Read story
by Erin Patterson, Digital Marketing Executive
Read story Monday June 22nd Why Is Your Quality Score Low, and Does It Still Matter in 2026? 
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by Benjamin Lievens, Head of Paid
Read story Thursday April 16th Winning on Google Maps Requires a Two-Hit Strategy 
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by Tom Urbain, SEO Lead
Read story Friday February 27th Shopify Is Hiding Your Conversion Data From Meta and Google Ads Read story
by Benjamin Lievens, Head of Paid
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