PPC Audit Services
In the world of Paid Search, it is remarkably easy for an account to become bloated. Over time, settings drift, new features are ignored, and keywords that once performed well start to drain your budget. A Paid Search audit isn't about pointing fingers; it’s about finding the hidden opportunities and technical gremlins that are standing between you and a better return on investment.
Whether you manage your ads in-house or through another agency, a fresh pair of eyes can be a game-changer. We dive deep into the architecture of your Google Ads or Microsoft Ads accounts to identify exactly where you are overpaying for clicks and, more importantly, where you are missing out on high-quality conversions.
Please leave your information and our team will contact you shortly!
"*" indicates required fields
A successful audit often pays for itself. By identifying wasted spend and misallocated budgets, we help you redirect your investment into the areas that actually drive growth.
Exposing Wasted Spend
The most common issue we find during an audit isn’t a lack of traffic—it’s the wrong traffic. Many accounts suffer from keyword bleed, where ads appear for search terms that have nothing to do with the business. This is often the result of overly broad match types or a neglected negative keyword list.
We look at the nitty-gritty of your search terms. We identify the budget-burners, those keywords that have spent hundreds of pounds without a single conversion to show for it. By tightening your targeting, we ensure that every penny of your budget is focused on users who are actually ready to engage with your brand.
Technical Integrity & Tracking
You cannot manage what you cannot measure. One of the most critical parts of our audit is a thorough check of your Conversion Tracking. It is surprisingly common to find accounts that are either double-counting conversions or, worse, not tracking them at all.
We examine your Google Tag Manager setup, your GA4 integration, and your Enhanced Conversions to ensure the data you are seeing is 100% accurate. Without clean data, Google’s automated bidding strategies can’t work effectively. We make sure your technical foundation is solid so that your marketing decisions are based on facts, not guesswork.
Strategic Account Structure
Paid search has changed significantly over the last few years. The “old way” of building accounts, with hundreds of tiny ad groups, often hinders modern AI-driven bidding. We look at your account structure to see if it’s built for the way people search today.
We evaluate your Quality Score, your ad copy relevance, and your landing page experience. We also look for “ad fatigue” and missed opportunities in your Ad Extensions (now called Assets). Our audit provides a clear roadmap for restructuring your account to take full advantage of modern features like PMax (Performance Max) and Broad Match with Smart Bidding, ensuring your account is future-proofed.
Why choose a Platform81 Audit?
We don’t believe in automated audits. While many agencies just pull a generic report from a software tool, our team spends hours manually digging through your data. We look for the nuances that software misses, the seasonal trends, the competitor shifts, and the brand-safety risks.
At Platform81, we provide you with a jargon-free, actionable document. We don’t just tell you what’s wrong; we show you exactly how to fix it. Whether you take those findings back to your current team or ask us to implement the changes for you, you’ll have total clarity on the health of your Paid Search investment.
Testimonials
Don’t just take our word for it
See our 65+ Google Reviews 
Account Audits FAQ
Frequently Asked Questions
How long does a PPC audit take?
Typically, we need 5 to 7 working days to conduct a thorough manual review. This allows us to look at enough historical data to spot patterns that a quick glance might miss.
Do you need full access to our account?
We require “Read-only” access to your Google Ads or Microsoft Ads account. This allows us to see all the settings and data without making any changes to your live campaigns.
Can you audit Bing / Microsoft Ads too?
Absolutely. While Google gets the most attention, Microsoft Ads is often where we find the most “low-hanging fruit” in terms of lower competition and cheaper lead costs.
What happens after the audit?
We’ll present our findings to you in a clear, structured report. You’ll have a list of “Quick Wins” to stop immediate waste, along with long-term strategic recommendations to improve your overall performance.
Is my website the reason my ads aren't converting?
An ad can only do so much; the landing page has to finish the job. As part of our audit, we look at your Landing Page Experience and Quality Score. If your ads are top-notch but your website is slow, confusing, or a bit “clunky” on mobile, you’re essentially paying for traffic that’s destined to bounce. We’ll tell you straight if it’s the ads that are the problem or if your site needs a bit of TLC to improve your conversion rate.
Am I losing out to competitors because of my budget or my bids?
During the audit, we look closely at your Impression Share. It’s a bit of a lost opportunity metric. We identify whether you’re missing out on clicks because your daily budget is capped (Budget) or because your ad quality and bids aren’t competitive enough (Rank). Knowing the difference tells us exactly where to tweak the dial to get you more visibility without just blindly throwing money at the problem.
