Amazon Advertising Agency

There’s nothing more frustrating than having a cracking product that nobody sees. On Amazon, visibility isn’t a nice-to-have: it’s plain survival. A lot of agencies will just throw a budget at broad keywords and hope something sticks. That’s a “shambles” of a strategy that only helps Amazon’s bank balance, not yours.

We dig into the nitty-gritty of Amazon’s A9 algorithm. We identify the opportunities where we can nip in and take sales from your rivals, and ensure your Sponsored Brand ads are the first thing a customer sees when they’re ready to buy. It’s about being seen at the exact moment of intent.

Let’s be honest: Amazon PPC can be a right money-pit if you don’t keep a close eye on it. We’ve seen plenty of brands properly chuffed with their sales figures, only to realise their ROAS (Return on Ad Spend) is so low they’re actually losing money on every box shifted.

We take a no-nonsense approach to your data. We don’t just report on clicks; we look at the Total ACOS (TACOS) to see how your ad spend is driving organic growth. If a keyword is costing a fortune but not converting, we bin it. If a specific product is flying, we double down. It’s strategic, transparent, and designed to actually grow your bottom line.

You can have the best PPC strategy in the world, but if your product page looks like a disorganised mess, nobody is buying. High-quality imagery, scroll-stopping video, and A+ Content are what bridge the gap between a click and a conversion.

You’ve got a business to run: you haven’t got time to be wrestling with Amazon’s Brand Registry or trying to format product descriptions at 10 PM. We handle the heavy lifting, creating professional, retail-ready listings that build trust and stop shoppers in their tracks. We make sure your brand looks like the market leader it is.

Amazon is famous for moving the goalposts. One day, your ads are performing brilliantly, the next, a policy change or a new competitor has knocked you for six. It’s a full-time job just keeping up with the updates, let alone managing the bids.

At Platform81, we take the stress out of the Seller Central headache. We monitor your account health, manage your inventory-linked bidding, and protect your brand from rogue listings and price-undercutters. We aren’t just an agency; we’re your boots on the ground in the world’s most competitive marketplace.