SEO Services for B2B Companies
All ServicesSelling to businesses is a completely different animal to selling to consumers. You aren’t looking for an impulse buy; you’re looking to start a relationship. Your customers don’t just click “add to basket”—they research, they compare, and they take their time.
In the B2B world, the buying decision often happens weeks before your sales team even gets a call. Decision-makers are doing their due diligence on Google right now. If your competitors are answering their questions and you aren’t, you’ve lost the contract before the pitch process has even started.
At Platform81, we understand that B2B marketing isn’t about chasing viral trends or massive traffic spikes. It’s about precision. It’s about positioning your brand as the knowledgeable, safe choice for high-value contracts.
The Invisible Sales Funnel
Your sales team are grafters, but they can’t be everywhere at once. SEO acts as your always-on business development rep.
Modern B2B buyers are self-sufficient. They consume anywhere from 3 to 7 pieces of content before they engage with a vendor. Our strategy ensures you are visible at every one of those touchpoints. From the initial “problem awareness” searches (“how to improve supply chain efficiency”) right through to the commercial decision (“enterprise ERP software providers”), we ensure your brand is the consistent answer they see.
Quality Over Quantity
If you sell enterprise software or industrial machinery, getting 10,000 visits from people looking for free advice is useless. You’d trade all of that for 10 visits from the right Procurement Directors.
We stop obsessing over vanity metrics. Our B2B strategies focus entirely on intent. We strip away the keywords that bring in tyre-kickers and students, honing in on the specific, often niche, search terms used by qualified prospects. We measure success in Marketing Qualified Leads (MQLs), not just hits.
Targeting the Decision Makers
In B2B, you rarely sell to just one person. You sell to a committee. The CEO looks for vision, the CFO looks for ROI, and the Technical Lead looks for specs.
Your SEO strategy needs to satisfy all of them. We structure your site to cater to these different personas. We ensure your technical pages satisfy the engineers, while your case studies and solution pages speak the language of the boardroom. By covering all bases, we remove the friction from the internal sign-off process.
Content for the Boardroom
“Content is King” is a cliché, but in B2B, Authority is King. Shallow, 500-word blog posts don’t cut it when you are asking someone to sign a five-figure deal.
We produce heavy-hitting content that proves you know your industry inside out. We’re talking whitepapers, detailed technical guides, and data-led industry analysis. This isn’t just SEO content; it’s sales collateral. It builds the trust required to close big deals and positions your brand as a thought leader, not just a supplier.
How can Platform81 help?
B2B SEO requires a serious approach. You need an agency that gets to grips with the complexities of your supply chain, your sales cycle, and your service offering.
We don’t do “one size fits all.” We get under the skin of your business to understand exactly who your ideal client is. Then, we build the technical and content infrastructure to get you in front of them. We align our work with your sales targets, ensuring that the traffic we bring turns into revenue, not just data in a report.
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B2B SEO FAQ
How does B2B SEO differ from B2C?
The main difference is the “Sales Cycle.” B2C is fast and emotional; B2B is slow and logical. B2B SEO focuses heavily on long-tail keywords, educational content, and building trust over time. The search volumes are usually lower, but the value per click is significantly higher.
Can you help us target international markets?
Yes. Many B2B companies export their services. We have extensive experience with International SEO (using hreflang tags and localised content strategies) to ensure you rank correctly in Germany, the US, or wherever your target market lies, without confusing Google.
We operate in a 'boring' niche. Can SEO still work?
There is no such thing as a boring niche in search. In fact, “boring” (or highly technical) niches often perform best because the competition is lower. Whether you sell industrial adhesives or commercial insurance, people are searching for it. We find the angles that make your solution the obvious choice.
Do you write the technical content?
We know we aren’t engineers or lawyers. We use a “Subject Matter Expert” interview process. We interview your experts to extract the knowledge, and then our copywriters turn that into SEO-optimised, readable content. This ensures the technical details are 100% accurate, but the writing is engaging and ranks well.
How do we measure ROI for B2B SEO?
Attribution can be tricky in B2B because the journey is long. We set up advanced tracking in Google Analytics 4 (GA4) to measure not just form fills, but “soft conversions” like whitepaper downloads or newsletter signups. We also encourage integrating your CRM (like HubSpot or Salesforce) so we can track which keywords eventually led to a closed deal 6 months later.
Will this help our sales team?
Absolutely. Good SEO is the sales team’s best friend. It warms up leads before they call. When a prospect has already read your case studies and guides via Google search, the sales conversation is much easier. We often align our content plan with the questions your sales team gets asked most often.