Healthcare SEO Agency

Google’s secret sauce for healthcare is something called E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. It sounds like a right mouthful, but it basically means Google wants to know: “Are you the real deal?”

We don’t just “write content” for healthcare sites. We build authority. We make sure your practitioners’ credentials are front and center, your citations are “spot on,” and your content is backed by clinical expertise. It’s about proving to both the patient and the algorithm that you’re a safe pair of hands.

For most clinics—be it a dentist in Didsbury or a physio in Stockport—the goal is local. People want care that’s “just round the corner.” If you aren’t showing up in that “Map Pack” when someone searches for a specialist “near me,” you’re missing out on the patients who are literally on your doorstep.

We specialise in Local Healthcare SEO. We clean up your Google Business Profile, manage your local reviews, and ensure your NAP (Name, Address, Phone number) is consistent across the web. We make sure that when a local patient needs help, your clinic is the first one they see.

The days of “stuffing” medical pages with keywords are long gone. Today, you need content that answers actual patient questions. “How long is the recovery for X?” or “What are the symptoms of Y?”

We help you create a “Helpful Content” engine. We look at what your patients are actually asking and provide clear, jargon-free answers that position you as the expert before they’ve even booked an appointment. It’s not about “gaming the system”; it’s about being genuinely useful. That’s how you win at SEO in 2026.

Healthcare marketing has rules—and for good reason. Between GDPR, patient privacy, and advertising standards, you can’t just say whatever you like.

At Platform81, we understand the ethical boundaries of medical marketing. We don’t use “scare tactics” or make wild promises. We focus on transparent, honest, and ethical SEO that builds long-term brand equity. We treat your reputation with the same respect you treat your patients.

Running a medical practice is a 24/7 job. You shouldn’t be worrying about “Schema markup” or “Core Web Vitals” while you’re trying to look after patients.

We act as your digital health consultants. We take the technical headache away, sorting everything from site speed to mobile-friendliness, while building a content strategy that drives actual bookings. We turn your website into a “proper” patient acquisition tool, giving you the peace of mind that your digital presence is as healthy as your patients.