Healthcare SEO Services
All ServicesWhen someone is looking for healthcare, they aren’t just “browsing.” They’re often worried, in pain, or looking for life-changing advice. They don’t want a sales pitch; they want an expert they can trust.
In the eyes of Google, a healthcare website is a “Your Money or Your Life” site. This means Google is right picky about who it puts on page one. If your content is thin, your credentials aren’t clear, or your site feels a bit “fly-by-night,” you’ll be buried. At Platform81, we help healthcare providers cut through the noise with SEO that’s as professional and reliable as the care you provide.
The "E-E-A-T" Factor
Google’s secret sauce for healthcare is something called E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. It sounds like a right mouthful, but it basically means Google wants to know: “Are you the real deal?”
We don’t just “write content” for healthcare sites. We build authority. We make sure your practitioners’ credentials are front and center, your citations are “spot on,” and your content is backed by clinical expertise. It’s about proving to both the patient and the algorithm that you’re a safe pair of hands.
Local Patients, Local Care
For most clinics—be it a dentist in Didsbury or a physio in Stockport—the goal is local. People want care that’s “just round the corner.” If you aren’t showing up in that “Map Pack” when someone searches for a specialist “near me,” you’re missing out on the patients who are literally on your doorstep.
We specialise in Local Healthcare SEO. We clean up your Google Business Profile, manage your local reviews, and ensure your NAP (Name, Address, Phone number) is consistent across the web. We make sure that when a local patient needs help, your clinic is the first one they see.
Content That Actually Helps
The days of “stuffing” medical pages with keywords are long gone. Today, you need content that answers actual patient questions. “How long is the recovery for X?” or “What are the symptoms of Y?”
We help you create a “Helpful Content” engine. We look at what your patients are actually asking and provide clear, jargon-free answers that position you as the expert before they’ve even booked an appointment. It’s not about “gaming the system”; it’s about being genuinely useful. That’s how you win at SEO in 2026.
Privacy, Ethics, and "Doing it Proper"
Healthcare marketing has rules—and for good reason. Between GDPR, patient privacy, and advertising standards, you can’t just say whatever you like.
At Platform81, we understand the ethical boundaries of medical marketing. We don’t use “scare tactics” or make wild promises. We focus on transparent, honest, and ethical SEO that builds long-term brand equity. We treat your reputation with the same respect you treat your patients.
How can Platform81 help?
Running a medical practice is a 24/7 job. You shouldn’t be worrying about “Schema markup” or “Core Web Vitals” while you’re trying to look after patients.
We act as your digital health consultants. We take the technical headache away, sorting everything from site speed to mobile-friendliness, while building a content strategy that drives actual bookings. We turn your website into a “proper” patient acquisition tool, giving you the peace of mind that your digital presence is as healthy as your patients.
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Frequently Asked Questions
How long does it take to see more patients from SEO?
Healthcare SEO is a bit of a “long game” because trust takes time to build. Usually, you’ll start seeing a “proper” shift in your local rankings within 3 to 6 months. For national medical brands, it can take a bit longer to build that high-level authority Google demands.
Can you help with my Google reviews?
We can! While we can’t (and won’t) “fake” reviews, we can help you set up systems to encourage your happy patients to leave honest feedback. We also help you respond to reviews in a way that’s professional and stays on the right side of patient confidentiality.
Is AI-generated content okay for healthcare?
In a word: Nay. Google is extra cautious with AI content in the medical space. If it’s not verified by a human expert, it can actually hurt your rankings. We use “real” writers and work with your experts to ensure everything is factually “spot on.”
Do I need a blog for my clinic?
You don’t need one, but it’s a cracking way to answer patient questions and show Google you’re an active expert. Instead of a “blog,” we like to think of it as a “Patient Resource Centre”—a place where people find genuine help.
What if I have multiple clinics?
Not a problem at all. We’ll set up a multi-location strategy that ensures each branch shows up for its specific town or city, without them “fighting” each other in the search results.