SEO for Real Estate Agents
All ServicesYou know this better than us: the property market is proper cut-throat. Every high street has three or four agents all vying for the same houses, and that’s before you even mention the online-only lot. If you aren’t showing up when someone in your patch searches for a “valuation,” you’re basically invisible.
Most agents rely far too heavily on Rightmove and Zoopla. Don’t get us wrong, the portals have their place, but they don’t build your brand—they build theirs. If you want to win more instructions and stop paying a fortune for “featured agent” slots, you need your own website to be firing on all cylinders. At Platform81, we help you reclaim your turf with SEO that puts your brand front and centre.
The "Instruction" Engine
In the property game, listings are great, but instructions are the holy grail. There’s nowt more frustrating than seeing a “For Sale” sign go up down the street and knowing you didn’t even get a look-in for the valuation.
We focus our SEO strategy on “high-intent” local searches. We don’t just want people looking at pretty pictures of houses; we want the folks who are thinking, “How much is my house worth?” or “Best estate agent in [Town].” By targeting these “valuation-heavy” keywords, we turn your website into a lead-generating machine that works while you’re out on viewings.
Being the "Hyper-Local" Expert
Google loves a specialist. If your website is full of generic “corporate” fluff, you won’t stand a chance. But if your site is the undisputed authority on your specific town or village, Google will reward you.
We help you build “hyper-local” content that proves you know your patch better than anyone else. From area guides that talk about the best schools and local pubs to market reports that explain what’s actually happening in your postcode, we make you the local voice of authority. It’s about being “properly” local, not just having a branch address on the footer.
Mobile First (Because Life is Fast)
Most people looking for a house or an agent aren’t sat at a desk; they’re on their phones, likely stood outside a property or sitting on the train. If your site is slow, clunky, or “a bit of a faff” to use on mobile, they’ll be gone in a heartbeat.
We make sure your site is lightning-fast and “mobile-smart.” We sort the technical “muck” behind the scenes—compressing those high-res property photos and ensuring your “Book a Valuation” button is easy to hit with a thumb. If your site is a joy to use, people (and Google) will stay longer.
Defending Your Brand
It’s a cheeky tactic, but competitors will often bid on your agency’s name or try to outrank you for your own brand. There’s nothing worse than someone searching for you and seeing a rival’s ad or a portal link at the top.
We run a defensive SEO and Map strategy to ensure that when someone looks for your agency, they find you—not a directory, not a portal, and definitely not the agent from across the road. We ringfence your reputation so your hard-earned brand stays yours.
How can Platform81 help?
You’re busy enough chasing chains and chasing solicitors; you haven’t got time to be worrying about “Schema markup” or “keyword density.”
At Platform81, we offer no-nonsense SEO for estate agents. We’re straight-talking, we’re transparent, and we know exactly what it takes to get a local business moving. We take care of the digital legwork so you can focus on what you do best: closing deals and getting those “Sold” stickers up.
Testimonials
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Frequently Asked Questions
Can we really outrank Rightmove?
On a national level? Probably not. But on a local level for searches like “estate agent in [Your Town]”? Absolutely. Google knows that for local services, people often want to deal with the actual business, not just a portal. We focus on winning the battles you can actually win.
Do we need to write a blog every week?
You don’t need to be a novelist, but keeping your site “fresh” is a big help. Even a “proper” local market update once a month can make a massive difference to your rankings. We can even handle the writing for you if you’re too busy.
What about my Google Map listing?
That’s a huge part of what we do. For an estate agent, the “Map Pack” is your best friend. We ensure your profile is fully optimised, your reviews are looking healthy, and your “pins” are exactly where they should be.
How do you track if the SEO is actually working?
We don’t just count “clicks.” We track conversions. We’ll show you exactly how many valuation requests, phone calls, and contact forms came directly from the work we’ve done. No fluff, just the figures that matter to your bottom line.
What if we have multiple branches?
Even better! We’ll set up a multi-location strategy that makes sure each branch is the “local hero” in its own specific area, without them treading on each other’s toes.