SEO for Startups

When you’re rushing to launch, SEO is often the last thing on the list. You build a fancy, one-page site or a complex JavaScript app that looks “the business,” but Google can’t read a word of it. This is what we call “Building on Sand.”

We get involved early to make sure your technical foundations are rock solid. We’re talkin’ site architecture, URL structures, and mobile speed that would make a developer weep with joy. It’s much cheaper to get it right from the off than it is to try and unpick a mess six months down the line when you’re trying to scale.

You’re the underdog. You’re up against established “corporate suits” who have been sitting at the top of page one for a decade. They’ve got bigger budgets and more backlinks, but they’re often slow and a bit “stuck in their ways.”

This is where startup SEO gets fun. We find the gaps they’ve missed—the niche keywords, the long-tail questions, and the “disruptive” topics they’re too scared to talk about. We use Northern grit and agility to nip at their heels and steal their traffic. You don’t need a million-pound budget to win; you just need to be smarter and move faster.

We know you haven’t got time for 50-page strategy documents that never get read. You need content that works. Whether you’re a SaaS platform, a new D2C brand, or a tech disruptor, we help you create a “Content Engine” that actually drives sign-ups and sales.

We focus on “Product-Led SEO”—content that doesn’t just chase traffic for the sake of it, but actually shows off what your product does. It’s about being genuinely useful to your users so they trust you enough to click that “Sign Up” button. No fluff, no filler, just “proper” helpful info.

We aren’t a “stiff” corporate agency. We’re a team of specialists who love the hustle of the startup world. We know that things change fast—your product pivots, your messaging evolves, and your goals shift. We’re flexible enough to keep up.

At Platform81, we take the SEO “faff” off your plate. We handle the technical audits, the keyword research, and the link building, so you can focus on building your product and talking to investors. We’re your “digital partners in crime,” helping you turn your startup from a “maybe” into a market leader.