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Startup SEO Agency

Being a startup is a bit of a whirlwind. You’re moving fast, breaking things, and trying to change the world—all while keeping a very close eye on the bank balance. In the early days, it’s tempting to just pour money into ads for an instant hit, but that’s a tap you can never afford to turn off.

If you want to build a business that actually lasts, you need a "proper" organic foundation. You can’t just rely on VC cash and Instagram ads forever. You need a strategy that grows as you do, turning your website into an asset that earns you money while you sleep. At Platform81, we help startups outthink the giants instead of trying to outspend them.
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In the startup world, visibility is validation. We help you punch above your weight, outranking established legacy competitors by being faster, smarter, and more relevant. Our strategy focuses on “bottom-of-funnel” intent, capturing users who are looking for exactly the solution you have just built.

We lay the technical foundations that ensure your SEO performance scales effortlessly from 100 visitors to 100,000.

Avoiding the "Building on Sand" Trap

When you’re rushing to launch, SEO is often the last thing on the list. You build a fancy, one-page site or a complex JavaScript app that looks “the business,” but Google can’t read a word of it. This is what we call “Building on Sand.”

We get involved early to make sure your technical foundations are rock solid. We’re talkin’ site architecture, URL structures, and mobile speed that would make a developer weep with joy. It’s much cheaper to get it right from the off than it is to try and unpick a mess six months down the line when you’re trying to scale.

David vs. Goliath (The Northern Way)

You’re the underdog. You’re up against established “corporate suits” who have been sitting at the top of page one for a decade. They’ve got bigger budgets and more backlinks, but they’re often slow and a bit “stuck in their ways.”

This is where startup SEO gets fun. We find the gaps they’ve missed—the niche keywords, the long-tail questions, and the “disruptive” topics they’re too scared to talk about. We use Northern grit and agility to nip at their heels and steal their traffic. You don’t need a million-pound budget to win; you just need to be smarter and move faster.

Content That Scales (Without the Fluff)

We know you haven’t got time for 50-page strategy documents that never get read. You need content that works. Whether you’re a SaaS platform, a new D2C brand, or a tech disruptor, we help you create a “Content Engine” that actually drives sign-ups and sales.

We focus on “Product-Led SEO”—content that doesn’t just chase traffic for the sake of it, but actually shows off what your product does. It’s about being genuinely useful to your users so they trust you enough to click that “Sign Up” button. No fluff, no filler, just “proper” helpful info.

How can Platform81 help?

We aren’t a “stiff” corporate agency. We’re a team of specialists who love the hustle of the startup world. We know that things change fast—your product pivots, your messaging evolves, and your goals shift. We’re flexible enough to keep up.

At Platform81, we take the SEO “faff” off your plate. We handle the technical audits, the keyword research, and the link building, so you can focus on building your product and talking to investors. We’re your “digital partners in crime,” helping you turn your startup from a “maybe” into a market leader.

Testimonials

Don’t just take our word for it

5.0 See our 65+ Google Reviews
Rosina Kelly
Rosina Kelly
16:01 03 Feb 26
We use Platform 81 for their web services, the team are always really responsive, quick to action and creative. They initially designed our website and were easy to work alongside, we have continued to develop and update the site and they continue to be a great asset. I'd highly recommend their team.
Melanie Hawkett
Melanie Hawkett
12:46 19 Jan 26
Platform81 have a fantastic team behind them. We are over the moon with our website and feel safe in the knowledge that it is responsive and fit for the future. Thankyou
Iain Twiss
Iain Twiss
14:07 15 Jan 26
We have worked with Platform 81 for several years and they are always a pleasure to deal with. True experts in their field, the team are all incredibly friendly and have supported us immensely.
Andrew Percy
Andrew Percy
09:09 19 Nov 25
It has been a pleasure working with the team at Platform 81. No request or change is too much, they are always accomodating and always willing to help. I would highly recommend them to any company looking to develop their web presence.
Claire Dickinson
Claire Dickinson
14:56 02 Oct 25
It has been a pleasure working with the Platform81 team during our website transformation process. They have taken our rebranded assets and created a digital presence that not only showcases who we are today, but also what we aspire to be as a brand in the future too. Every aspect of the process was carefully considered and it created a great amount of peace of mind knowing our website was in safe hands. Thank you to Eve, Brad and Mark for their hard work especially.
Brittany Delany
Brittany Delany
11:34 14 Aug 25
I couldn’t recommend the Platform 81 team enough. They’ve been looking after our website for over 10 years and truly take the time to understand our business needs. Their services are constantly evolving, keeping us ahead of the competition.Callie, our account manager, is a star! She provides monthly SEO reports and a detailed breakdown of the tasks the team are working on. Our regular Teams meetings give me the chance to check in and share updates about anything new in the business.It’s great to see how the SEO reports correlate with our business turnover — we’ve recently had our busiest month to date, and the website data reflects this perfectly.
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Frequently Asked Questions

When should a startup start thinking about SEO?

Ideally? Yesterday. The best time to think about SEO is when you’re still in the wireframing stage. If we can get the structure right before you launch, you’ll save yourself a “right old headache” (and a lot of money) later on.

We’re "pre-revenue"—can we afford SEO?

We won’t lie to you: SEO is an investment. If you’re truly “bootstrapping,” you might be better off doing a few bits yourself first. But if you’ve got a bit of seed funding and you’re looking to scale, SEO is the most cost-effective way to lower your CAC (Customer Acquisition Cost) over the long term.

How is SEO different for a SaaS startup?

SaaS SEO is a different beast entirely. It’s less about “local” and more about “intent.” We look at the whole “buyer’s journey”—from the moment they realise they have a problem to the moment they’re comparing your pricing to the competition. It’s about being the most helpful voice in the room.

Can you help us with our "Product Launch"?

Spot on. We can help you build the hype, optimise your “Coming Soon” pages, and make sure that when you finally “press the button,” Google is ready and waiting to crawl your site and show it to the world.

How do we know if it’s working?

We’ll set up “proper” tracking from day one. You’ll see your impressions, your rankings, and—most importantly—your conversions. We talk in terms of growth and ROI, not just “vanity metrics” that don’t pay the bills.

Please leave your information and our team will contact you shortly!

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