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Google Business Profile

For many customers, your Google Business Profile is the first—and only—interaction they have with your brand. We turn this listing into a conversion engine, fully optimising your profile to rank in the coveted "Local Pack" (the top 3 map results). We manage every aspect of your profile, from category selection and photo uploads to review management and Google Posts.

By sending the right location signals, we drive more phone calls, direction requests, and foot traffic to your door.
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An incomplete profile is a gift to your competitors. We ensure your business stands out with accurate data, compelling descriptions, and regular activity that Google’s algorithm rewards.

We help you implement a strategy for generating and responding to reviews, which is a critical ranking factor for local search. Whether you have one location or one hundred, we ensure your map presence is consistent, professional, and dominant.

More Than Just a "Map Pin"

A lot of folk think Google My Business is just about putting a pin on a map. It used to be, but these days, it’s a full-on social channel and directory rolled into one. Google wants to see that you’re active. They want to see fresh photos, regular “posts” about your latest offers, and—most importantly—that you’re actually talking back to your customers.

If you treat your profile like a “set and forget” job, Google will treat you like a “second-rate” business. We keep your profile buzzing with activity, showing both Google and your customers that you’re the most reliable choice in town.

The Art of the "Review"

We’ve all seen them—those businesses with a 2.5-star rating and a string of unanswered grumbles. It’s a bit of a “look away” moment, isn’t it? But here’s the thing: reviews aren’t just for show. Google uses them as a major ranking factor.

We don’t just help you get more “five-star” shouts; we help you manage the feedback loop. Whether it’s a glowing thank you or a slightly “nippy” complaint, we respond professionally and promptly. It shows the world that you’re a decent lot who actually cares about their customers.

Local "Posts" and Keeping it Fresh

Did you know you can post updates directly to your Google profile? Whether it’s a “Stockport-only” discount, a new team member, or a “look what we’ve just finished” photo, these posts give people a reason to click.

But let’s be real—you’ve got a business to run. You don’t want to be sat there at 9 PM on a Tuesday trying to upload photos of a van. That’s our job. We handle the daily legwork, ensuring your profile is always “top of the pile” with fresh content that grabs attention.

How can Platform81 help?

Google makes it look easy to manage your profile, but doing it properly is a right old chore. Between the “verify your business” loops and the constant feature updates, it’s enough to give anyone a headache.

At Platform81, we take the whole lot off your plate. We optimize your categories, “geotag” your photos so Google knows exactly where you are, and monitor your profile for “rogue” edits from competitors. We turn your Google Business Profile from a neglected sidebar into a lead-generating machine.

Testimonials

Don’t just take our word for it

5.0 See our 65+ Google Reviews
Rosina Kelly
Rosina Kelly
16:01 03 Feb 26
We use Platform 81 for their web services, the team are always really responsive, quick to action and creative. They initially designed our website and were easy to work alongside, we have continued to develop and update the site and they continue to be a great asset. I'd highly recommend their team.
Melanie Hawkett
Melanie Hawkett
12:46 19 Jan 26
Platform81 have a fantastic team behind them. We are over the moon with our website and feel safe in the knowledge that it is responsive and fit for the future. Thankyou
Iain Twiss
Iain Twiss
14:07 15 Jan 26
We have worked with Platform 81 for several years and they are always a pleasure to deal with. True experts in their field, the team are all incredibly friendly and have supported us immensely.
Andrew Percy
Andrew Percy
09:09 19 Nov 25
It has been a pleasure working with the team at Platform 81. No request or change is too much, they are always accomodating and always willing to help. I would highly recommend them to any company looking to develop their web presence.
Claire Dickinson
Claire Dickinson
14:56 02 Oct 25
It has been a pleasure working with the Platform81 team during our website transformation process. They have taken our rebranded assets and created a digital presence that not only showcases who we are today, but also what we aspire to be as a brand in the future too. Every aspect of the process was carefully considered and it created a great amount of peace of mind knowing our website was in safe hands. Thank you to Eve, Brad and Mark for their hard work especially.
Brittany Delany
Brittany Delany
11:34 14 Aug 25
I couldn’t recommend the Platform 81 team enough. They’ve been looking after our website for over 10 years and truly take the time to understand our business needs. Their services are constantly evolving, keeping us ahead of the competition.Callie, our account manager, is a star! She provides monthly SEO reports and a detailed breakdown of the tasks the team are working on. Our regular Teams meetings give me the chance to check in and share updates about anything new in the business.It’s great to see how the SEO reports correlate with our business turnover — we’ve recently had our busiest month to date, and the website data reflects this perfectly.
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Frequently Asked Questions

What if someone leaves a "fake" negative review?

It’s a real pain, but it happens. We can’t just “delete” it (Google is very picky about that), but we know the proper channels to report and dispute reviews that break the rules. While we fight that battle, we’ll help you get enough “good” reviews to make the “bad” ones look like a fluke.

Can you manage multiple locations?

We certainly can. If you’ve got branches all over the North (and beyond), we can manage them all from one central “hub.” We’ll make sure the branding is consistent, but the local info is “spot on” for each specific town.

Do I really need to post "Updates" on Google?

You don’t have to, but your competitors probably are. Regular posts tell Google that your business is “alive and kicking.” It’s a small signal that makes a big difference when Google is deciding who gets those top three spots in the Map Pack.

How do I know if it’s actually working?

We don’t just tell you “it’s going well” and hope for the best. We provide proper reports showing how many people called you directly from the map, how many asked for directions, and how many landed on your site because of your profile. No fluff, just facts.

Please leave your information and our team will contact you shortly!

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