Google Penalty Recovery Services

First things first, we need to figure out which “flavour” of trouble you’re in.

• Manual Actions: This is when a human at Google has looked at your site and decided you’ve broken the rules. You’ll get a message, a “slap on the wrist,” and your rankings will tank.
• Algorithmic Hits: These are quieter. There’s no message, just a sudden drop in traffic that happens to coincide with a Google update (like the recent Core or Helpful Content updates).

We don’t guess. We dig into the data to find out exactly which “tripwire” you’ve hit. We look at your link profile, your content quality, and your technical setup to find the “smoking gun.” No jargon, just an honest assessment of what went wrong.

If you’ve been hit with a link penalty, it’s usually because of some “dodgy” SEO work from years ago—buying cheap links or joining “link farms” that seemed like a good idea at the time. Now, those links are like a lead weight around your neck.

We perform a ruthless backlink audit. We identify the toxic links that are dragging you down and we get to work removing them. If we can’t get them deleted, we use the “Disavow” tool to tell Google to ignore them. It’s a bit like a digital deep-clean; we scrub away the rubbish so your site’s true quality can shine through again.

Sometimes, the problem isn’t your links—it’s your content. Google’s latest updates have been “right picky” about thin, AI-generated, or “spammy” content that doesn’t actually help the user. If your site is full of “fluff” that’s just there to chase keywords, Google will eventually catch on.

We don’t just “fix” the penalty; we future-proof your site. We help you prune the thin pages, beef up the helpful stuff, and ensure your site meets Google’s “E-E-A-T” standards (Experience, Expertise, Authoritativeness, and Trustworthiness). It’s about doing things the “proper” way so you don’t end up back in this pickle six months down the line.

If you’ve got a Manual Action, you can’t just fix the site and hope Google notices. You have to ask for a “pardon.” This is the Reconsideration Request, and it needs to be spot on.

We write these requests for you. We document every single link we’ve removed, every page we’ve updated, and every mistake we’ve corrected. We’re transparent, we’re thorough, and we show Google that you’re committed to playing by the rules. We’ve been around the block enough times to know exactly what Google’s webspam team needs to see to hit that “release” button.

Trying to fix a Google penalty yourself is like trying to fix your own boiler—it’s complicated, messy, and you might end up making it worse. You need someone who knows the system inside out.

At Platform81, we take the stress out of the situation. We’re straight-talking experts who don’t hide behind “SEO mystery.” We’ll tell you exactly what’s happened, how we’re going to fix it, and how long it’s likely to take. We turn the “panic” of a penalty into a clear, actionable plan for recovery.