International SEO Services
All ServicesSo, you’ve cracked the UK market and you’re ready for bigger things. The world is your oyster, but only if the world can actually find you. Expanding globally is a massive step, but without a solid International SEO strategy, your business might just get lost in translation.
How do you make sure your brand lands just as well in Berlin or Boston as it does in Birmingham?
More than just Google Translate
Here’s the trap many businesses fall into: they think they can just plug their website into a translation tool and call it a day. It’s a recipe for disaster. Direct translations often miss the mark completely, turning persuasive copy into nonsense that alienates your new customers.
We focus on localisation, not just translation. This means adapting your message so it resonates with the local audience. It’s about using the right idioms, the correct currency, and the spelling they trust (so “color” for the US, “colour” for the UK). We ensure your brand voice travels well, without sounding like a tourist reading from a phrasebook.
The technical backbone
International SEO is a bit of a technical beast. You need to tell search engines exactly which version of your site to show to whom. If a user in France sees your German page, they’ll bounce faster than you can say “au revoir.”
We sort out the complex signals—like Hreflang tags (don’t worry, we handle the nerdy bits)—that act as signposts for Google. We’ll help you decide on the best structure, whether that’s separate domains for each country (like .fr, .de) or a smart folder structure on your existing site.The goal? A seamless experience where every visitor lands on the page that was made for them.
Culture is king
What works in Manchester might fall flat in Madrid. Different cultures search for things in different ways. For example, in some countries, people search for “cheap holidays,” while in others, they search for “value vacations.” If you’re optimising for the wrong terms, you’re invisible.
Our team digs deep into the search habits of your target markets. We don’t just look at keywords; we look at intent. We ensure your content aligns with local holidays, buying habits, and cultural nuances, so you look less like an outsider and more like a local choice.
Search engines beyond Google
While Google is the big dog in the UK and US, it’s not the be-all and end-all everywhere. If you’re eyeing up China, you need to impress Baidu. Looking at Russia? You’d best be friendly with Yandex. South Korea? It’s all about Naver.
We don’t just apply a “one size fits all” Google strategy to the whole globe. We tailor your approach to the search engines that your target customers actually use. We know the specific quirks and ranking factors for these platforms, ensuring you’re visible no matter where your customers are searching.
How can Platform81 help?
Taking your business global is exciting, but the logistics can be a proper headache. You need a partner who can navigate the complexities of international search without getting their wires crossed.
At Platform81, we act as your global launchpad. We combine technical precision with cultural smarts to build a strategy that scales. From sorting out your server locations to crafting culturally perfect content, we handle the heavy lifting. We’ll make sure your business speaks the world’s language, driving traffic and sales from every corner of the map.
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International SEO FAQ
Can’t I just use an automatic translation plugin?
You could, but we really wouldn’t recommend it. Automated tools are getting better, but they still lack the human touch. They often mess up grammar or miss the context, making your professional business look a bit silly. If you want people to trust you with their money, you need content that reads naturally, written by native speakers.
Do I need a separate website for every country?
Not necessarily. It depends on your budget and your goals. You can use “ccTLDs” (like .fr or .de), which are great for trust but cost more to manage.[3] Or you can use sub-folders (yoursite.com/fr), which keep everything under one roof. We’ll look at your business setup and recommend the route that gives you the best bang for your buck.
What on earth is an 'Hreflang' tag?
It sounds like a Klingon word, doesn’t it? Simply put, it’s a little bit of code that tells Google, “Hey, this page is for English speakers in the UK, and that page is for English speakers in the US.” It stops Google from getting confused and marking your content as “duplicate,” ensuring the right user sees the right page.
How do you choose which keywords to target in other languages?
We don’t just translate your English keywords. That rarely works. We conduct fresh keyword research for each specific market. We look at what the locals are actually typing into their search bars. Sometimes, the direct translation has zero search volume, but a completely different local slang term is searched thousands of times.
Does my server location matter?
It does a bit. If your website is hosted on a server in London but your customers are in Sydney, the data has to travel a long way, slowing your site down. Slow sites kill sales. We can help you set up a “Content Delivery Network” (CDN), which effectively stores copies of your site on servers all over the world, so it loads lightning-fast for everyone.
Why is International SEO more expensive than Local SEO?
It’s mostly down to the scale and complexity. You’re essentially running a separate SEO campaign for every country or language you target. There’s more content to create, more technical hurdles to jump, and more competition to beat. However, the potential market size is also massive, so the return on investment can be huge.
Can you help us target countries that don’t use Google?
Aye, we can. If you’re looking to break into China, Russia, or South Korea, the rules change. We have experience with alternative search engines like Baidu and Yandex. They have their own unique algorithms and requirements, and we can help you navigate them so you don’t get locked out of those massive markets.
How long before we rank in a new country?
Breaking into a new territory takes time. You’re often starting from scratch with zero reputation in that region. It typically takes 6-12 months to start seeing significant traction, but this varies wildly depending on the competition. We’ll give you a realistic roadmap so you know exactly what to expect and when.