SEO Services For Multiple Locations
All ServicesLet’s be fair: managing one website is a job in itself. But when you’ve got ten, twenty, or fifty locations scattered across the map, things can get in a right old muddle. Whether you’re a national chain or a growing franchise, you need to show up when someone nearby searches for what you do.
If someone in Manchester is looking for your services, they don’t want to see your Bristol branch. They want the shop that’s “just down the road.” But Google can get easily confused when a business has multiple addresses. If your data isn’t spot on, you end up competing with yourself, or worse, disappearing from the map altogether. At Platform81, we specialise in sorting the wheat from the chaff, making sure every one of your locations stands tall in its own backyard.
The "Proper Local" Feel (at Scale)
The secret to winning at multi-location SEO is making a big business feel like a local one. People trust “local.” They want to know your opening times, see photos of the actual storefront they’re visiting, and read reviews from folks in their own town.
We don’t do “copy and paste” SEO. We build out location-specific landing pages that actually speak the local language. We ensure that your Stockport page feels like Stockport, not a generic corporate template. It’s about building relevance in every postcode you serve, so Google knows exactly which “pin” to drop on the map.
Sorting Out the "NAP" Headache
In the SEO world, we talk about NAP (Name, Address, Phone number). It sounds simple, but you’d be surprised how often it’s a mess. If your Leeds branch has three different phone numbers listed across the web, Google starts to lose trust. And when Google loses trust, your rankings take a tumble.
We go through your digital presence with a fine-tooth comb. We clean up your citations, sync your data, and make sure that no matter where a customer looks—be it Google Maps, Yelp, or Bing—they get the right directions and the right digits. No more lost customers and no more “closed” signs appearing when you’re actually open.
Mastering the Map Pack
You know that little box at the top of Google with the map and the top three local businesses? That’s the “Map Pack,” and it’s the gold mine. If you aren’t in there, you’re missing out on the lion’s share of local clicks.
We manage your Google Business Profiles (GBP) for every single location. From responding to reviews (the good and the grumbly) to posting local updates and fresh photos, we keep your profiles active and “loud.” We make sure that when someone searches for “near me,” your business is the one Google serves up on a silver platter.
How can Platform81 help?
Managing multi-site SEO is a massive “to-do” list that most marketing managers simply don’t have time for. You’ve got enough on your plate running the business without worrying about whether the Sheffield branch’s postcode is formatted correctly on a directory nobody’s heard of.
That’s where we come in. We offer no-nonsense, hard-working SEO that looks at the big picture without missing the tiny details. We’re your boots on the ground in every city you operate in, ensuring your brand stays consistent, your rankings stay high, and your local managers can get on with what they do best.
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Frequently Asked Questions
Do we need a separate website for every location?
Nay, definitely not. In fact, that usually makes things harder. It’s much better to have one strong “authority” website with dedicated, high-quality pages for each location. It keeps your “link juice” in one place and makes it much easier to manage.
What if one of our branches has a bit of a "reputation" problem?
It happens to the best of us! If one location has some bad reviews, we don’t just ignore it. We help you build a proper review acquisition strategy to get your happy customers talking. We’ll help you “drown out” the negatives with a steady stream of local praise.
How do you track results for 20+ locations?
We don’t just send you one big, confusing spreadsheet. We use custom dashboards so you can see at a glance how each town is performing. You’ll be able to see who’s top of the class and which locations might need a bit of extra “TLC” to get them moving.
Is it worth doing this if we don't have a "physical" shop in that town?
That’s a bit of a tricky one, but “Service Area Businesses” can still win at local SEO. If you’re a plumber who covers the whole of the North West, we can set up your profiles to show the areas you serve. You don’t always need bricks and mortar to be the local favorite.
How long does it take to "sort" our local rankings?
Local SEO can often move a bit faster than national SEO, but it still takes a bit of patience. Usually, once we’ve cleaned up your data and sorted your Google Business Profiles, you’ll start seeing a “proper” difference in 3 to 6 months.