Off-Page SEO & Link Building Services UK

While on-page SEO techniques cover all the elements directly under your control ‘on site’, off-page SEO is focused on all things that happen away from your website.

IN A RUSH? JUMP AHEAD
Link-Building
Outreach
Content
How can Platform81 help?

Off-Page SEO

Just as indiscriminately stuffing your website with keywords is bad practice for effective on-page SEO, there are certain practices that are best followed when it comes to your off-page strategy, too.

Our experts in off-page SEO understand the best ways to enable Google and other search engines to view your site as trustworthy and authoritative, and in turn increase the search engine ranking of your website.

Link-Building

Our first port of call with every off-page SEO strategy is the development of an effective link-building campaign.

There is a clear correlation between backlinks to your website and where it ranks in the Search Engine Results’ Page (SERPs). Why? Backlinks to your site along with other off-site signals form the foundation of Google’s algorithm and are what the search engine giant uses to figure out whether your website is trustworthy.

All this means looking beyond your site for opportunities for strong, relevant link-building, whether this is through positive user reviews, recommendations from expert sources within your industry, or mentions on authoritative news sites.

Each link generated in this way is an endorsement of your website and will keep your business visible within the search engine and to your customers.

Outreach

At Platform81, we know that quality always comes before quantity – a single, high-quality backlink from an authoritative, relevant site is worth ten or even a hundred low-quality, irrelevant links. This is where our comprehensive outreach campaigns come into play.

Outreach is a vital element of off-page SEO because it has the biggest impact on performance. This is why we take the time to understand your industry sector and work with you to identify the relevant market players in the form of bloggers, influencers, journalists, and wider industry publications; resulting in a bespoke outreach plan that effectively targets and engages with them.

Content

Then, our experienced content marketers will step in, and develop content that is newsworthy, informative, timely and, above all, relevant to your target segments – attracting those coveted links from desirable outlets to keep you visible in Google’s SERPs while bolstering your off-page SEO.

Great content and effective marketing are the keys to earning real, white hat links that directly translate into better rankings, build awareness of your brand and drive conversions and sales.

We understand that attracting the best links means creating content that is truly different, and this is precisely what we do. We develop the best and most authoritative forms of content in each target category – in short, we create the sort of content that people will want to link to.

Our comprehensive content campaigns also include reference content designed to generate passive links. By developing content containing compelling, evergreen information, we ensure that you can attract links for years to come after the publication date, meaning our bespoke campaigns offer long-term and sustainable results.

How can Platform81 help?

At Platform81, our dedicated SEO team boast extensive experience in developing bespoke and proven off-page SEO strategies that deliver concrete results, whilst complimenting your existing on-page SEO.

To find out more or to arrange an initial call, please contact a member of our SEO team here.

Iain Twiss

14:07 15 Jan 26

We have worked with Platform 81 for several years and they are always a pleasure to deal with. True experts in their field, the team are all incredibly friendly and have supported us immensely.

Andrew Percy

09:09 19 Nov 25

It has been a pleasure working with the team at Platform 81. No request or change is too much, they are always accomodating and always willing to help. I would highly recommend them to any company looking to develop their web presence.

Claire Dickinson

14:56 02 Oct 25

It has been a pleasure working with the Platform81 team during our website transformation process. They have taken our rebranded assets and created a digital presence that not only showcases who we are today, but also what we aspire to be as a brand in the future too. Every aspect of the process was carefully considered and it created a great amount of peace of mind knowing our website was in safe hands. Thank you to Eve, Brad and Mark for their hard work especially.

Brittany Delany

11:34 14 Aug 25

I couldn’t recommend the Platform 81 team enough. They’ve been looking after our website for over 10 years and truly take the time to understand our business needs. Their services are constantly evolving, keeping us ahead of the competition.Callie, our account manager, is a star! She provides monthly SEO reports and a detailed breakdown of the tasks the team are working on. Our regular Teams meetings give me the chance to check in and share updates about anything new in the business.It’s great to see how the SEO reports correlate with our business turnover — we’ve recently had our busiest month to date, and the website data reflects this perfectly.

Jill Smith

08:42 12 Aug 25

The service from Platform81 has been exceptional from start to finish - they work more collaboratively than most website/tech firms, building up a great relationship with both your Brand and your team/people, and it is reflected in better results than we could have imagined. Oli in particular is FANTASTIC, I've never seen a more seamless go-live happen and his efficiency, training and assistance have been brilliant throughout.JillBrave Bold Brilliant

Claire Wolstenholme

07:52 16 Jul 25

We have used the service of Platform81 well over 7 years. From the initial meeting with Nick he understand our needs and priorities and came up with solutions. All the staff are so friendly and professional. I would highly recommend Nick and his team.

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Frequently Asked Questions

How do you ensure the backlinks you acquire are high-quality and relevant?

Our process is driven by rigorous quality control. We vet every potential backlink source against strict criteria, including domain authority, topical relevance to your industry, organic traffic levels, and a natural backlink profile. We only target reputable websites that will pass genuine authority and trust to your domain, actively avoiding link farms and low-quality directories.

What does your outreach process look like? Will you represent our brand professionally?

Professional representation is paramount. Our outreach team contacts webmasters and editors with personalised, well-researched proposals that focus on providing value to their audience. We never use spammy templates. We act as an extension of your marketing team, building genuine relationships to secure high-quality placements that reflect positively on your brand.

Beyond link building, what other off-page strategies do you employ?

A robust off-page strategy is more than just links. We also focus on securing unlinked brand mentions in reputable online publications, which Google recognises as a signal of authority. Additionally, we may leverage digital PR to earn media coverage and manage your online reputation through directory listings and review platforms, creating a holistic and powerful off-page presence.

What kind of reporting will we receive on the backlinks you've built?

Transparency is key. Our reports provide a complete overview of every link we’ve secured. You’ll see the linking domain, its authority metrics, the specific page your link is on, and the anchor text used. We supplement this data with analysis of the impact these new links are having on your organic traffic and keyword rankings.

How do you handle negative SEO or toxic backlinks pointing to our site?

We conduct regular backlink profile audits to identify and neutralise any harmful links. If we discover toxic links from spammy or irrelevant sites, we will compile a ‘disavow’ file. This file is submitted to Google, instructing them to ignore these specific links when assessing your site’s authority, thereby protecting you from potential penalties.

What is a realistic timeframe to see a tangible impact from a link-building campaign?

Earning authoritative backlinks is a long-term strategy that requires patience. While some initial positive signals may appear within 3-4 months, it typically takes 6-12 months of consistent effort to see a significant and lasting impact on your domain authority and rankings. This gradual, steady approach builds a natural and sustainable backlink profile.

How is a link-building campaign for a local business different from a national one?

For a local business, the focus is on hyper-relevant, local signals. We target high-quality local directories (like the Chamber of Commerce), regional news outlets, and industry-specific sites within your service area. This builds your authority in the eyes of Google for local search queries and helps you dominate the “map pack” results. For a national campaign, the scope is broader, targeting major industry publications and news sites.

Do you guarantee a specific number of links per month?

We focus on the quality and impact of links, not just the quantity. For this reason, we do not promise a fixed number of links. A single, powerful backlink from a major industry authority is far more valuable than dozens of low-quality links. Our commitment is to a sustained outreach effort that secures links that will genuinely move the needle for your business.