On-Page Services
All ServicesGoogle holds 74% of the entire search engine market, and with 50% of all website traffic coming from organic searches, it is vital for your website to position well in the rankings. After all, if Google can’t find your site, how will your customers?
Search engine optimisation (SEO) is the practice of improving both the quality and quantity of organic traffic to your website, while advancing your position in non-paid search engines. Done right, the results speak for themselves – high positioning, increased visibility and, crucially, a far better chance of a conversion or a sale.
Keeping up with SEO advances
SEO has been around for a long time, and as search engines become more advanced, and page one rankings more difficult to achieve, you need a solid SEO strategy that will ensure a quality website ranks at the top of search result pages.
At Platform81, we understand that truly effective search engine optimisation isn’t simply a case of stuffing as many keywords as possible into site content, or filling pages with backlinks.
As the technology search engines use to crawl sites becomes more sophisticated, so too do our strategies for keeping your site visible and credible in this highly competitive marketing landscape. In short, our experts will take you where you need to be in those all-important rankings.
Our holistic approach to SEO ensures your company will reach new audience segments, while bringing qualified leads to your website and above all, driving growth and traffic.
From strong optimisation to lead generation
Leads generated from effective SEO are 8 times more likely to become paying customers than those generated through traditional ad campaigns, and our bespoke SEO strategies start with robust on-page optimisation of your website.
On-page optimisation are all of the on-site techniques employed to ensure your webpages rank highly in the Search Engine Results’ pages (SERPs). Taking the time to develop your on-page SEO is always time well spent, and because there is no one-size-fits-all approach when it comes to good SEO practices, we work to deliver highly tailored and completely bespoke campaigns with your objectives front and centre.
Our SEO experts begin with an in-depth analysis of your business and the market sectors you operate in, so we can deliver a strategy that will work for you. We conduct a thorough keyword analysis to inform every element of our optimisation process – think of keywords as the glue that holds your entire on-page SEO strategy together.
From here, we assess the technical elements of your website from the words your customers see to the aspects only the search engine reads such as title tags, image tags and metadata.
Content is still king
Once we’ve ensured the technical foundation for your website is fully optimised, we will synthesize this with the content aspect of your on-page SEO. While technical optimisation is absolutely vital for effective SEO, it is the content that will bring users to your site organically.
People want relevant, interesting and informative content that fills a need, whether that is blogs, articles, web copy or infographics. By getting under the skin of your business, we will help create a host of engaging, high-quality content that is aligned with user search intent.
How can Platform81 help?
With our SEO know-how, we can help you create and maintain a well-optimised website that retains rankings and corners your market sector. Our SEO professionals will make sure you stay on top of the latest developments and ensure your site continues to deliver cost-effective conversions for years to come.
To find out more, contact a member of the Platform81 SEO team today.
Platform 81 provided us with an excellent service. From the start the communication was good, the team were knowledgeable, helpful and friendly and clearly keen to provide a solution that worked for us.
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Frequently Asked Questions
How do you approach keyword research for a niche industry like ours?
For niche industries, we go beyond standard keyword tools. We immerse ourselves in your business, analysing competitor strategies, browsing industry forums, and interviewing your team to understand customer language. This allows us to uncover high-intent, long-tail keywords and topic clusters that your competitors may have overlooked, attracting a more qualified audience.
Will you be rewriting all of our existing page content?
Not necessarily. Our first step is always to analyse and enhance what you already have. Often, existing pages can be significantly improved by refining title tags, meta descriptions, headlines, and internal links, as well as enriching the content to better match search intent. A complete rewrite is only recommended when the current content is fundamentally misaligned with SEO goals.
How do you balance targeting keywords with maintaining our brand's tone of voice?
This is a critical balance to strike. We see ourselves as guardians of your brand voice. Our process involves developing a deep understanding of your brand guidelines first. Then, we skilfully weave target keywords and relevant topics into the content in a natural, authoritative way. The goal is for the copy to read as if your own experts wrote it, while being perfectly optimised for search.
What is 'internal linking' and how do you use it strategically?
Internal links are hyperlinks that point from one page to another on your own website. We use them strategically to establish a clear site hierarchy, pass authority from strong pages to weaker ones, and guide both users and search engines to your most important content. A well-planned internal linking structure is one of the most powerful on-page tools for improving rankings.
How do you measure the success of your on-page SEO efforts?
Success is measured against tangible business goals. We track key performance indicators such as organic traffic growth to targeted pages, improvements in keyword rankings for your main terms, and, most importantly, increases in on-site engagement and conversions. Our reports connect our actions directly to the results you care about.
Do your services include optimising images and other media?
Yes, absolutely. Media optimisation is a core component of on-page SEO. We ensure all images are correctly compressed for fast loading, given descriptive filenames, and assigned appropriate ‘alt text’ for accessibility and search engine visibility. This helps your images rank in Google Image Search and contributes to a better overall page experience.
What's your process for optimising pages for conversions, not just rankings?
Ranking is only half the battle. We optimise pages with the end-user in mind, ensuring the content not only targets the right keywords but also effectively answers the user’s query and guides them towards a desired action. This includes clear calls-to-action, logical content flow, and building trust through well-presented information, turning visitors into customers.
Is on-page optimisation an ongoing process or a one-time project?
It’s most effective as an ongoing process. While an initial project can provide a significant uplift, the digital landscape is always changing. Competitors update their strategies and search engine algorithms evolve. Continuous optimisation allows us to refine your content, adapt to new trends, and capitalise on new keyword opportunities to ensure sustained growth.
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