Technical SEO Agency
All ServicesFor your business to be found via Google, you need Search Engine Optimisation, or most commonly known as SEO.
While keyword research, quality backlinks, engaging content are vital to a successful SEO strategy – they also need to be supported by iron-clad technical foundations.
These more complex aspects of SEO aren’t necessarily as obvious, visible, or intuitive as the likes of keyword research, but in the hands of our SEO specialists at Platform81, websites can become far easier for Google and similar search engines to crawl and index.
Or, to put it another way: your customers will struggle to find your site unless Google can get there first.
What does technical SEO look like?
Examples of technical SEO vary, and many of them aren’t necessarily day-to-day concerns. Instead, they will often be ‘baked into the crust’ of your website – either at the point of creation or through technical optimisation processes.
Though terms like crawling, robots, and HTTPS implementation can sound intimidating (or, potentially, just a tiny bit dull), it’s important not to shy away from establishing strong technical SEO optimisation – especially since the qualities that search engines like also happen to be qualities that make your site more pleasant and appealing for visitors too.
With that in mind, it’s worth taking a deep breath and braving the world of ‘crawling’: a process through which search engines like Google visit web pages by discovering their URLs and taking a look around the site.
How crawlable is your site?
Even at this early stage, it’s possible for non-optimised sites to slip up. Google’s crawling robots can be given some direction via your site’s “robots.txt” file – but it’s all too easy to mishandle the file and block the robots from their important crawling activities.
A robust technical backdrop will ensure that Google’s robots are capable of crawling the site in the first place, while creating and submitting a sitemap can help Google to find and crawl your site.
Once the robot has achieved this, it moves on to indexing – that is, it tries to work out what a given page is about by analysing text, images, and other features. When it’s finished, the site is added to Google’s index, and – assuming the site employs good technical SEO practices – used to answer search queries.
As with crawling, it’s possible to accidentally reduce the indexability of your site. According to Google, common indexing issues can include:
- Low quality site content
- Meta directives disallowing indexing
- Poor website design
That’s why our talented SEO team are keen to ensure that the content customers see is as robust as the meta data visible only to search engines.
So, how does a technically optimised site look and feel?
Optimising invisible issues
In addition to the behind-the-scenes measures described above, a site underpinned by robust technical SEO practices will be fast – after all, Google and other search engines don’t want to recommend websites with poor loading speeds.
Good technical SEO also means addressing the tricky problem of duplication. Search engines are known to penalise pages that have the same content as other pages across a given site – and, since multiple URLs can inadvertently lead to the same page, duplication can happen without your knowledge.
This kind of invisible issue, which requires a technical solution called a canonical URL, is exactly why holistic SEO specialists like our Platform81 team are so vital for companies who want a comprehensive and in-depth overhaul of their SEO practices and infrastructure alike.
Search engines are complex and demanding – but once they’ve been persuaded to recognise the quality of your site on a technical level, we can turn our attention to the more familiar (but no less vital) optimisation strategies like content, image tags, and those all-important link building opportunities.
How can Platform81 help?
As its name suggests, technical SEO is, well, technical. It’s the kind of complex task that our SEO team relish.
By enlisting Platform81, your site will benefit from a holistic examination and overhaul of its technical foundations, ensuring that every factor impacting visibility has been optimised from the ground up.
From the quality of your content to the meta directives beneath it, we’ll make sure your website is fit for the very top of the SERPs.
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Frequently Asked Questions
How do you prioritise which technical issues to fix first?
Our approach is based on impact and efficiency. After a comprehensive audit, we categorise issues into a priority matrix. Critical problems that significantly hinder crawling, indexing, or user experience—like incorrect robots.txt directives or major mobile usability flaws—are addressed immediately. From there, we focus on the fixes that will deliver the most substantial performance gains for the effort required.
Will your technical fixes interfere with my website's design or functionality?
Not at all. We operate with the utmost care. Our process involves a staging environment—a private copy of your site—where all changes are rigorously tested before being deployed to the live site. This ensures that any adjustments to code, plugins, or server settings enhance performance without altering the visual design or disrupting user functionality.
What kind of reporting can I expect from your technical SEO service?
We provide clear and transparent reporting. You’ll receive an initial benchmark report from our audit, detailing all findings and our action plan. As we implement fixes, we provide regular progress updates showing key health metrics like site speed scores, crawl error reductions, and indexation status. We focus on explaining what we’ve done and, more importantly, the impact it’s having.
My site was built using a popular commercial theme. Are these often a problem?
While premium themes offer great designs, they can sometimes come with bloated code or features that negatively impact performance. We’re very experienced in working with these. Our job is to identify and mitigate these issues, whether it’s by optimising code, disabling unused scripts, or implementing caching solutions to ensure your site is as lean and fast as possible without compromising its design.
How do you approach improving Core Web Vitals and page speed?
Improving Core Web Vitals is a multi-faceted process. We start by analysing the key metrics (LCP, FID, CLS) to identify the specific bottlenecks. Solutions often involve optimising images, deferring non-critical JavaScript, enabling browser caching, and upgrading server response times. It’s a methodical process of refinement to ensure your pages load quickly and provide a smooth experience for users.
What is your process for a website migration to ensure we don't lose rankings?
A site migration is a critical procedure that we manage with a detailed checklist. Our process includes benchmarking current performance, mapping every old URL to its new equivalent with 301 redirects, and conducting a thorough post-launch check for broken links or crawl errors. This meticulous approach is designed to ensure a seamless transition for both users and search engines, preserving your hard-earned SEO value.
Do you just provide recommendations, or do you implement the fixes?
We are an implementation-focused service. While we begin with a detailed audit and a clear set of recommendations, our primary value is in rolling up our sleeves and doing the work. We handle the technical implementation directly, coordinating with your team as needed, to ensure the necessary changes are made correctly and efficiently.
How often should a technical SEO audit be performed?
We recommend a deep technical audit at least once a year, or whenever you plan significant changes to your website. However, technical SEO isn’t a one-off fix. Our ongoing service includes continuous monitoring of your site’s technical health to catch and resolve new issues as they arise, ensuring your site remains in peak condition.
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