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SEO Auditing Services Stockport
All ServicesIf you drive a car, you’ll know that this large, expensive part of your life needs regular checks and maintenance to make sure it’s functioning properly – and the same is true of your site’s web presence and ranking.
IN A RUSH? JUMP AHEAD
Of course, as a rule, cars only need to meet their original standards to get the MOT seal of approval – whereas SEO best practices are constantly changing, updating, and evolving.
Against this backdrop of change and complexity, SEO audits performed by seasoned SEO professionals are an important cog in the ever-spinning wheels of search visibility, and they happen to be one of our specialities.
So, what does an SEO audit entail?
SEO Audits Explained
The goal of any SEO audit is, at heart, quite simple: it’s all about making sure every aspect of your website is optimised for search. That can mean finding new opportunities for optimisation or, just as importantly, correcting any problems that might be limiting or hindering your ability to rank highly on search engines like Google.
Without a regular and detailed SEO audit, your site (and, by extension, your company) runs the risk of missing out on the all-important traffic that forms the basis of new customers, sales, and repeat business.
Though various tools are available to facilitate the process, our expert team will undertake an extensive, holistic analysis of every aspect of your SEO – from the highly technical foundations seen only by search engine robots to the content that’s read and enjoyed by your site visitors.
Of course, given the time and breadth that a thorough SEO audit demands, it’s impossible to outline every possible aspect of the process.
In fact, one of the hallmarks of a good SEO audit is the recognition that every site and every business is going to be different. That doesn’t mean there aren’t standardised aspects of SEO auditing – many technical SEO requirements will be consistent across any website – but we take pride in thinking about contexts and priorities as we examine your SEO problems.
All the same, there are some checks and analyses that any effective SEO audit will include – starting with a technical analysis.
Crawling towards better visibility
Our team will begin with technical analysis, providing a thorough examination of factors like crawlability (how easy it is for Google’s robots to find and “read” your site); duplication (checking that your content hasn’t been accidentally repeated); and loading speeds (because Google, much like anybody else, doesn’t like slow sites).
SEO audits aren’t limited to the more technical side, however – our team are well versed in considering a huge range of additional factors, from the more obvious world of optimal keyword use to subtler considerations of user experience (UX) and your site’s use of meta data.
Given that SEO audits can be the difference between high and low traffic, it’s important that they’re not only thorough and accurate, but that they contain information that can be meaningfully acted on.
How can Platform81 help?
After all, an SEO audit isn’t just an academic exercise or a theoretical chat about your site’s performance – it’s a way for SEO specialists like Platform81 to point you on the path towards higher levels of visibility.
We believe that quality SEO requires an enthusiastic team of experts, and SEO audits are an excellent way to hammer home the simple fact that your search visibility needs more than a couple of DIY fixes: it needs the dedicated expertise of proven professionals, like the SEO team at Platform81.
With our help, you’ll soon be following best practices, improving your Search Engine Results Page (SERP) ranking, and patching up a variety of problems that you might not even know you had.
Frequently Asked Questions
What exactly does an SEO audit from Platform81 involve?
Think of it as a proper MOT for your website’s search engine performance. We get under the bonnet and have a good poke around all the bits that affect how easily Google (and other search engines) can find you and, more importantly, how much they like what they see. We’re talking technical stuff, on-page content, your site structure, backlinks, the works.
Why should our business get an SEO audit? What’s the payoff?
If your website isn’t bringing in the enquiries or sales you think it should, an SEO audit is the first step to figuring out why. It uncovers the roadblocks that are holding you back from ranking higher and getting seen by more potential customers. The payoff is a clear, actionable roadmap to improve your visibility, attract more of the right traffic, and ultimately, get more business through your digital front door.
How long does it take to carry out an SEO audit?
It depends on the size and complexity of your website, but typically a thorough audit takes us between 1-2 weeks. We don’t rush it because a quick once-over often misses the juicy details that can make a real difference. We believe in doing a proper job so you get real value.
What kind of things do you actually check during an SEO audit?
We look at a whole raft of things! This includes how well your site is technically set up for search engines (things like site speed, mobile-friendliness, crawlability), the quality and relevance of your on-page content, your internal linking structure, your backlink profile (who’s linking to you), and we’ll even have a nosey at what your main competitors are up to. It’s a comprehensive health check.
What do we actually get once the SEO audit is done?
You’ll get a detailed but easy-to-understand report. We don’t just dump a load of data on you; we explain what we’ve found, why it matters to your business, and most importantly, we provide a prioritised list of actionable recommendations. Think of it as your bespoke instruction manual for climbing the search rankings.
Will you help us fix the issues you find, or is that down to us?
The audit itself provides the “what” and “why.” We can then absolutely have a chat about the “how.” Many of our clients ask us to help implement the recommendations, and we offer ongoing SEO services to do just that. But if you’ve got your own team, you can use the audit findings to guide their work too. We’re flexible.
There are free SEO audit tools online – what makes yours worth paying for?
Those free tools can give you a very basic overview, and that’s about it. They often scratch the surface and can’t provide the human insight, interpretation, or bespoke strategic advice that we do. Our audits are carried out by experienced SEO brains who dig deep, understand nuance, and tailor recommendations specifically to your business goals, not just spit out generic automated scores.
What are the next steps after we’ve got our SEO audit report?
We’ll usually schedule a call to walk you through the findings, answer any questions you’ve got, and discuss the priorities. From there, it’s about deciding how to tackle the recommendations – whether that’s with your internal team, with us, or a combination. The audit is the starting whistle for improving your SEO performance.
Will an SEO audit magically get us to the top of Google overnight?
Let’s be straight – SEO is a long game, not a magic wand. An audit gives you the essential insights and a clear plan to improve, but seeing significant ranking improvements takes time and consistent effort. What it will do is make sure your efforts are focused on the right things, giving you the best possible chance of climbing those rankings sustainably.
What information do you need from us to kick off the audit?
To get started, we’ll typically need access to your website’s Google Analytics and Google Search Console accounts. Don’t worry if you’re not sure what these are or how to grant access; we can easily guide you through it. We’ll also have a chat about your business, your goals, and any specific concerns you have.
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