SEO Website Audit Services

Think of it as a proper MOT for your website’s search engine performance. We get under the bonnet and have a good poke around all the bits that affect how easily Google (and other search engines) can find you and, more importantly, how much they like what they see. We’re talking technical stuff, on-page content, your site structure, backlinks, the works.

If your website isn’t bringing in the enquiries or sales you think it should, an SEO audit is the first step to figuring out why. It uncovers the roadblocks that are holding you back from ranking higher and getting seen by more potential customers. The payoff is a clear, actionable roadmap to improve your visibility, attract more of the right traffic, and ultimately, get more business through your digital front door.

It depends on the size and complexity of your website, but typically a thorough audit takes us between 1-2 weeks. We don’t rush it because a quick once-over often misses the juicy details that can make a real difference. We believe in doing a proper job so you get real value.

We look at a whole raft of things! This includes how well your site is technically set up for search engines (things like site speed, mobile-friendliness, crawlability), the quality and relevance of your on-page content, your internal linking structure, your backlink profile (who’s linking to you), and we’ll even have a nosey at what your main competitors are up to. It’s a comprehensive health check.

You’ll get a detailed but easy-to-understand report. We don’t just dump a load of data on you; we explain what we’ve found, why it matters to your business, and most importantly, we provide a prioritised list of actionable recommendations. Think of it as your bespoke instruction manual for climbing the search rankings.

The audit itself provides the “what” and “why.” We can then absolutely have a chat about the “how.” Many of our clients ask us to help implement the recommendations, and we offer ongoing SEO services to do just that. But if you’ve got your own team, you can use the audit findings to guide their work too. We’re flexible.

Those free tools can give you a very basic overview, and that’s about it. They often scratch the surface and can’t provide the human insight, interpretation, or bespoke strategic advice that we do. Our audits are carried out by experienced SEO brains who dig deep, understand nuance, and tailor recommendations specifically to your business goals, not just spit out generic automated scores.

We’ll usually schedule a call to walk you through the findings, answer any questions you’ve got, and discuss the priorities. From there, it’s about deciding how to tackle the recommendations – whether that’s with your internal team, with us, or a combination. The audit is the starting whistle for improving your SEO performance.

Let’s be straight – SEO is a long game, not a magic wand. An audit gives you the essential insights and a clear plan to improve, but seeing significant ranking improvements takes time and consistent effort. What it will do is make sure your efforts are focused on the right things, giving you the best possible chance of climbing those rankings sustainably.

To get started, we’ll typically need access to your website’s Google Analytics and Google Search Console accounts. Don’t worry if you’re not sure what these are or how to grant access; we can easily guide you through it. We’ll also have a chat about your business, your goals, and any specific concerns you have.