Paid Social Media Marketing Agency

While everyone wants instant results, proper social media growth is more of a marathon than a sprint. You’ll likely see early indicators like increased engagement and reach within the first few months, but significant, measurable results such as lead generation or direct sales can take a bit longer to build, typically 3-6 months. We focus on sustainable growth and building a genuine community, not just a quick flash in the pan.

We focus on metrics that actually matter to your bottom line, not just chasing vanity metrics like sheer follower numbers. We’ll agree on specific Key Performance Indicators (KPIs) with you, which could include things like website traffic from social, conversion rates, lead generation, brand sentiment, and genuine engagement (comments and shares, not just likes). It’s all about what success looks like for your business.

It’s a team effort! We can work with what you’ve got – existing brand assets, photos, and any ideas you have. But if you’re short on content, don’t fret. Our team can get stuck in creating original, eye-catching content, including graphics and even video, that’s perfectly tailored to your brand and objectives. We’ll figure out the best approach together.

We handle the day-to-day graft of planning, creating, scheduling, and monitoring your social media. However, we’ll need your input for things like initial strategy, approving content before it goes live (if you prefer), and providing insights into your business offers or news. We aim to make it as hands-off for you as you want it to be, while still keeping you firmly in the loop.

We don’t do generic, off-the-shelf strategies. We dig deep into what makes your business and your customers tick. We’re not just about posting pretty pictures; we’re about creating a social media presence that genuinely connects with your audience, builds your brand, and contributes to your business goals. Plus, we’re straight-talking – no jargon, just clear communication and a proper focus on results.

We don’t just stick you on every platform going. We figure out where your ideal customers are actually spending their time and what platforms best suit your business type and marketing goals. We’ll do our homework on your industry and audience to make sure we’re focusing your budget and our efforts where they’ll make the most impact.

Getting your brand voice spot on is massive for us. We kick things off with a proper deep dive into your brand guidelines, existing marketing materials, and target audience. We’ll work closely with you to understand your tone – whether it’s witty, formal, or somewhere in between – and we’ll ensure all content is on-brand before it ever sees the light of day.

We don’t just hope for the best. We’ll have a plan in place that outlines how to respond to negative feedback or tricky situations – quickly, professionally, and in line with your brand values. The aim is always to turn a potential negative into a positive, or at least to manage it effectively and transparently.

Paid social is a big part of what we do and can give your campaigns a proper boost. We can manage your social media ad campaigns from strategy and creative through to targeting, optimisation, and reporting. We’ll discuss your budget and objectives to make sure your ad spend is working as hard as possible for you.

We believe in keeping you in the loop, not in the dark. You’ll get regular, easy-to-understand reports detailing what we’ve been doing, how your social channels are performing against those key metrics we talked about, and what our plans are for the next period. Plus, we’re always here for a chat if you have questions.