Gary Mawhinney

Joined Platform81 in 2009

Background

I bring over 20 years of experience in digital marketing, having worked with a wide
range of organisations from fast-growing startups to established national brands.
Throughout my career I’ve focused on delivering measurable digital growth through
the combination of strategy, technology, and performance marketing.

My background spans design, web development, SEO, analytics and digital strategy,
allowing me to take a holistic view of how marketing channels work together to drive
revenue. I’ve built and led high-performing marketing teams, delivered complex digital
transformation projects, and helped businesses unlock significant growth through
data-driven decision making.I’m particularly passionate about the role emerging technologies and AI are playing in reshaping how modern marketing teams operate and scale.

Role at Platform81

As Managing Director, I lead the strategic direction and growth of Platform81. My role
focuses on building a high-performance agency environment where data, creativity,
and technology combine to deliver exceptional results for our clients.

I work closely with our leadership team to shape our service offering, develop
innovative marketing strategies, and ensure we continue to push the boundaries of
what a modern digital agency can deliver. I’m also heavily involved in client
partnerships, ensuring there is clear commercial outcomes and sustainable growth.

Outside of Work

Outside of work, I’m a family man with three beautiful children and an amazing wife
who keep me busy and entertained! I enjoy sport where I am now more a spectator
rather than player. I love tech, servers and AI. Keeping up with developments in the
digital landscape is important to me and something I enjoy.

Gary Mawhinney has specialist knowledge in Website maintenance, Conversion rate optimisation, Technical SEO, Search Engine Optimisation, Web Development and Generative Engine Optimisation.