Google Shopping Campaigns

A: Think of it as your digital shop window on Google. When someone searches for a product you sell, Google Shopping ads show them a picture of your item, its price, and your shop name, right at the top of the search results. If you run an e-commerce site, you need to be on it. It puts your products directly in front of people who are actively looking to buy, which is about as good as advertising gets.

A: If only it were that simple! Bidding is part of it, but the real graft is in what happens behind the scenes. We handle the whole shebang: optimising your product feed (that’s the data Google reads), structuring your campaigns so they make sense, managing your bids to get the most bang for your buck, writing negative keyword lists to weed out rubbish searches, and constantly analysing the data to see what’s selling and what’s not. It’s a proper hands-on job.

We use a multi-layered strategy to make your products stand out. Firstly, we get your product feed into impeccable shape using a specialist data feed optimisation tool. This allows us to efficiently enhance titles, descriptions, and images at scale, ensuring your listings are compelling and highly visible.

Secondly, we give you an immediate competitive edge on cost. By placing you on a Comparison Shopping Service (CSS) program, we can access cheaper clicks than your competitors who aren’t using one. We combine this advantage with clever campaign structures and bidding strategies to aggressively push your most profitable products.

Finally, we constantly analyse pricing and review data to ensure your offer is perceived as the best option on the page. It’s about creating a listing that’s not only attractive but also strategically positioned to be the one customers can’t help but click.

A: The product feed is the backbone of your entire Google Shopping setup. It’s basically a massive spreadsheet that contains all the information about your products – titles, prices, images, stock levels, the lot. We say it’s important because Google uses this feed to decide when to show your ads. A clean, optimised, and accurate feed means Google understands your products better, shows them for the right searches, and ultimately, sends you better quality traffic. A messy feed is just a recipe for wasted ad spend.

A: We don’t just chuck everything at the wall to see what sticks. We get strategic. We’ll chat with you about your margins and best-sellers and use data to see which products have the most potential. We can structure campaigns to push your most profitable items, give a boost to seasonal stock, or even target products that have the best chance of beating your competitors. It’s about spending your budget where it will make the biggest impact.

A: Great question! Standard Shopping gives us granular control over bidding and targeting for specific products, which is great for precision. Performance Max (or PMax) is Google’s newer, more automated campaign type. It uses AI to show your products across all of Google’s channels, not just Shopping – think YouTube, Gmail, and the Display Network. We’ll have a proper look at your business and goals to recommend which one, or which combination of the two, is the right tool for the job.

A: That’s the million-dollar question! The honest answer is, it depends. It comes down to your industry, the competition, and your business goals. We don’t have a one-size-fits-all price list. We’ll have a chat about what you want to achieve, and we’ll recommend a starting budget that’s realistic and gives us enough data to work with. The key thing is making sure your budget is working hard and delivering a solid return on investment.

A: This is a massive part of what we do. We’re constantly refining your campaigns to cut out the deadwood. This involves adding negative keywords to stop your ads showing for irrelevant searches (like ‘reviews’ or ‘jobs’). We also analyse performance data to adjust bids, pausing products that just aren’t performing and pushing budget towards the ones that are bringing in the sales. We treat your budget like it’s our own.

A: You should start to see traffic and data coming in pretty much straight away, but it takes a bit of time to get things running like a well-oiled machine. Typically, the first month is about gathering data and learning what works. By months 2 and 3, we’re usually well into the refining stage and seeing a much clearer return on your ad spend. We’re aiming for sustainable growth and a healthy profit margin, not just a quick blast of traffic.

A: Never. ‘Set it and forget it’ is a guaranteed way to waste money. Google Shopping campaigns need constant TLC. We’re in our accounts daily, checking performance, tweaking bids, optimising product titles, and keeping an eye on what the competition is up to. It’s this ongoing, hands-on management that makes the difference between a campaign that just ticks over and one that smashes its targets.