For any business owner, marketing manager or social media marketer, Christmas can be an overwhelming time of year.
It’s so easy to get distracted by phone calls, meetings and customer enquiries but you could miss out if you let the Christmas rush get in the way of your marketing efforts.
To give you a hand, we’ve put together our top 5 social media survival tips to get you through this Christmas!
1. Schedule, schedule, schedule!
One of the best ways to prepare for the Christmas rush is to create a content plan and schedule your posts well in advance. That way your account will stay active, leaving you time to deal with customer enquiries and spend some quality time with family and friends.
At Platform81, we tend to use Hootsuite to schedule content in, but there are loads of tools out there such as Buffer, IFTT, TweetDeck and SproutSocial. Test them out with free trials and see which one works best for you.
2. Set specific goals
When creating a content calendar, it’s a good idea to outline your goals first. Whether it’s boosting sales, increasing website traffic or building brand awareness, make sure your message comes across loud and clear throughout all your posts.
Set measurable, achievable goals, and you’ll know the minute you’ve accomplished them.
3. Get creative
Christmas is a great excuse to get your customers involved on social media! Why not encourage user-generated content by asking your followers to post a selfie using your product on Christmas Day?! You can make it even more successful by offering customers an incentive such as a promotional discount.
4. Promotional offer
Christmas is the perfect time to launch a promotional offer, as everyone is out to grab a bargain! Give yourself enough time to plan the promotion, build an audience and get them engaged. If you want to reach an even bigger audience, consider using paid advertising to boost your promotion even further.
5. Have fun & get into the spirit!
One of the best things about Christmas is the fun-factor! Don’t be afraid to get involved and show off the lighter, more human side to your company on social media. Customers are much more likely to trust a brand they like!
Have a festive fancy dress day at the office, exchange gifts or hit the Christmas markets…whatever you do, don’t forget to share the good times with your followers!
If you want to reduce the stress altogether this Christmas why not let the experts at Platform81 take care of your social media accounts for you.
We take the time to get to know your brand and can help you come up with creative campaigns, engaging content and more importantly, help you achieve your objectives over Christmas, into 2016 and beyond.