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Google Ads

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With diverse features to suit any business model within any industry, Google Ads can help you capitalise on the astronomical number of searches that take place via Google on a daily basis, and quickly earn the attention you need to increase your bottom line.

Google Ads
Google Ads
Google Ads

Unlike social media where it can take a significant amount of time to grow your following and build up active and consistent engagement; or SEO which can take months to optimise your entire site, you can launch a Google Ads campaign and generate real sales within minutes.

At Platform81, our specialist PPC team will ensure that your paid media strategy quite literally ‘pays off’, helping to achieve your marketing objectives and taking your business to the next level.

Why Google?

When it comes to search engines, Google dominates just about every aspect of the online world. Rivals such as Bing and Yahoo don’t compare to Google in terms of user base and success, so when it comes to advertising, Google has the ability to reach even the most segmented and specific audiences.

Not only is Google ideal for reaching your target audience, but it’s also great at producing a high return on investment (ROI). According to Google studies and its Economic Impact Report, advertisers on the platform will – on average – double their investment, generating $2 for every $1 spent.

Intent

‘Intent’ can essentially be derived by examining keywords. For example, if someone searches for “TV buying guide”, they probably aren’t ready to buy a TV yet. That keyword is an indication that they’re currently at the comparison stage rather than the purchasing stage.

However, “60-inch flat screen smart TV” is a higher intent keyword, indicating that the individual is close to making a purchasing decision. That keyword shows that the user has done their research and they know what they want.

We can help make sure you’re advertising to people who are looking for something specific, so when your ad appears, it’s a welcome surprise rather than an interruption of their online browsing experience.

Keywords

Bidding on broad keyword search terms like “accounting software” will mean your ad will be shown to prospects at the earlier stages of the product research process, allowing you to fill the top of your funnel with two simple but powerful techniques – capture their information with your post-click landing page and start sending them informative content that proves your authority. If they don’t convert, we can implement remarketing ads to draw them back until they do.

By finding the right mix of positive and negative keywords that offer high user intent, we aim to reach the right customers at the right time. Whether your website is e-commerce or enquiry based, the visitors being driven to your website will be highly targeted, quality leads from a trusted traffic source.

How can Platform81 help?

We vow to ensure we’re constantly refining your campaigns, improving them periodically based on what the data is telling us, adjusting ad copy, bids and keywords as a result.

The data generated through our expertly managed PPC campaigns will enable us to provide a thorough analysis on your return on investment or ‘ROAS’, return on ad spend.

From gaining insight into the ‘most popular’ keywords, to analysing landing page performance, we will be able to utilise data via the Google Ads and Google Analytics platform[s] to consistently optimise your campaign and deliver the best possible results.

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