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Paid Search

Bing Paid Search Marketing

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As one of the most popular pay-per-click (PPC) platforms with over a billion monthly users, Bing Ads – also referred to as Microsoft Ads – allow you to advertise your products and services on both the Bing search network as well as its partner networks, Yahoo and AOL.

Bing Ads
Bing Ads
Bing Ads

With the option to run ad campaigns at the top, bottom, or side of the Bing search engine results page, you can reach a wide range of potential customers – including demographic groups who might be difficult to attract on other platforms – helping you meet and even exceed your financial goals.

At Platform81, we know that Paid Search is the most measurable, targeted and time-effective way to deliver search engine traffic to your website. Our bespoke PPC management services will supercharge your campaigns, delivering instant market presence and even more bang for your buck.

How do they work?

Bing Ads work very similarly to Google Ads in terms of set-up and functionality – you simply bid on specific keywords that you think people will search for, then wait for Bing to match them with the searches conducted on its platform. A successful match prompts the search engine to display your ad alongside organic search results.

Bing Ads also offer a number of filters to help you control and target which platforms and devices can display your ads. For example, if you want your ad to appear only on mobile devices, you can choose the ‘mobile traffic’ option to filter it from desktop and tablet.

Bing Ads vs Google Ads

Despite Google often being perceived as the ‘better known’ PPC platform, Bing Ads are fast becoming more popular and are attracting a rapidly growing audience, particularly amongst those who are already familiar with the Microsoft ecosystem.

In addition to this, Microsoft currently has a lower market share than Google, meaning it has less competition for many keywords and phrases. In addition, the average cost per click is lower on Bing Ads than on Google Ads, enabling you to secure a larger share of keywords with less budget.

Precise targeting

The different tactics available within PPC activity allow granular targeting based on past behaviours, location, demographics and even technology used by your customers. This level of targeting helps develop a much higher chance of conversion and a better optimised account for future paid search marketing efforts.

As a top search engine solution, Bing Ads come with a range of ways to reach your target audience. Microsoft’s advertising system uses AI-powered audience targeting, with a focus on customer intent, while the Microsoft Audience Network collects data from Microsoft-owned locations like LinkedIn, Skype and Outlook to provide even more refined targeting.

With our specialist knowledge, we can help you can control every aspect of your targeting strategy – from the demographics you want to reach, to the location of your audience. You can even target customers based on the specific device they’re using, and the OS installed on it.

Measurable result

Platform81 can take your online presence to the next level and help achieve your business objectives through a tailored marketing strategy using Bing Ads.

From initial market research to fully scope your campaign to in-depth analysis to ensure your ads are displaying for the right keywords, we work hard to attract the right visitors to your website, at the right time.

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