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YouTube Advertising

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With over 100 hours of video uploaded to the platform every minute, and a user base of 2 billion, YouTube offers a powerful way to supplement your existing paid advertising strategy.

Youtube Ads
Youtube Ads
Youtube Ads

Not only do YouTube ads offer a fantastic reach across other platforms such as Google partner sites, but they are also a great way to get in front of a larger audience and maximise your potential reach.

However, if you want to be seen on this ever-growing video platform, you need quality video content that will cut through the noise and engage with your target users. At Platform81, our marketing team can help you identify relevant user segments and create the kind of content that captures your audience’s attention.

Why use YouTube Ads?

While the sheer volume of users makes YouTube an essential part of any Paid Search marketing campaign, the real benefits come from the wealth of targeting options available and the overall cost versus the quantity of views.

Since YouTube is owned by Google, it shares many of the core features of Google Ads, and benefits from the same robust targeting options. These include demographic, interest and geographic audiences, and provides an easy way to reach the most qualified leads with your killer video content.

We will help you pinpoint the most relevant audience segments to reach the right customers at the right time, while aligning your YouTube ads with your overall campaign goals and providing you with a measurable return on your investment.

Types of video advertising

There are multiple different kinds of formats available for YouTube ad campaigns, including skippable and non-skippable, as well as bumper ads.

We understand that the first 5 seconds of any video ad are the most important for capturing attention and building a connection with your audience, and our team of content creators know how to create beautiful, bespoke video content that will resonate with your target demographics.

Our team will work with you to choose the most relevant formats for your campaign objectives, whether those goals are to raise brand exposure and awareness, drive sales, or complement a larger video campaign.

How can Platform81 help?

We don’t simply set your campaign in motion then let it stagnate – we actively monitor the progress of your video campaigns against key areas such as view rate and play rate. By continuously optimising the targeting of each of your YouTube ad campaigns, we ensure you are making the best possible use of your budget on the platform, while garnering the most relevant and qualified leads.

Our precision targeting and continual refinement based on what the data is telling us means a vastly increased chance of a conversion, and a real return on your investment.

With our extensive expertise in video content creation and our thorough analysis of Google’s rich data points, we can help you position your brand in front of the right people at the right time.

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