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Social Media Marketing

Instagram Marketing

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Instagram is the second most accessed social network after Facebook, with over 1 billion active users each month and 500 million Instagram Stories posted every single day.

Instagram Marketing
Instagram Marketing
Instagram Marketing

What’s more, users of the platform aren’t just active, they’re also highly engaged, with over 130 million users each month engaging with shopping content, and 90% of users following at least one business on the platform.

With tools geared specifically towards businesses, such as shoppable posts and new ways to drive traffic from Instagram Stories, we can help you establish a presence on the world’s favourite visual-first social medium, and promote your brand in an authentic, genuine way with one of our tailor-made social strategies.

The benefits of Instagram

What works on other social media sites is not always necessarily the right fit for Instagram, meaning it requires a distinct marketing strategy.

We conduct a thorough analysis of your business and your marketing objectives, so we can develop a strategy that works for you and brings you closer to your goals. Instagram offers so much scope for brands depending on what you want to accomplish on the platform, whether this is promoting or selling products and services, sharing authentic user-generated content, or simply building brand awareness.

Competitor analysis

By taking the time to understand your overall marketing objectives, we can audit competitor accounts, and find out the who, what, where and when behind your potential Instagram community.

Conducting a full audit of what competitors in your field are posting allows us to really delve into the metrics and hashtags other brands are using, so we can effectively position your content as unique and standout.

Pinpointing audiences

In addition to our robust competitor analysis, we also build your target Instagram audiences based on self-identified interests, behaviours, locations and demographics to ensure your content is targeted and seen by the right people at the right time.

We look at everything from the types of content your chosen audience segments engage with, the hashtags they use, and the communities they are a part of – and then use this data to make sure your brand is resonating with your target audiences.

We delve into the hashtags that will work best for you and your brand, to laser-focus in on the niches that are teeming with engagement and activity, while keeping your content visible and relevant.

Content creation

In a visual-first platform like Instagram, its vital that the overall branding and aesthetic of your account is ticking all the right boxes. Random, low-quality content not only alienates your audience, but can cause you to lose followers.

Our team of content creators will help you make consistent, high-quality content that captures the essence of your brand’s personality. Because we take the time to really understand your brand and your business, we can develop an Instagram aesthetic, so your posts are instantly recognisable to your audience.

The content we create puts your brand’s narrative at the forefront, from the visuals and colour palette to the stories in your captions, we make your brand engaging and relatable.

How can Platform81 help?

Our iterative approach to developing your bespoke Instagram strategy means we are constantly evaluating our work against your marketing objectives.

We keep your goals in mind every step of the way, and regularly assess the branding and tone of voice of your content, as well as engagement and hashtag strategies, so we can deliver the best results.

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