Our partnership with Gymfinity, the UK’s premier Gymnastics & Ninja Zone for children, dates back to their 2015 launch. Having collaborated on previous projects, they trusted us as their dedicated marketing partner. From the debut of their first club, we’ve supported their expansion to seven clubs and four nurseries nationwide. Our comprehensive digital marketing strategies, including SEO, paid social and PPC, have been instrumental in propelling their growth and solidifying their presence across the UK.
A gymnastics club with a difference, Gymfinity Kids helps children develop the skills to cope with new challenges, socialise with others
Gymfinity Kids has been designed to create a welcoming and fun atmosphere for young visitors and their parents. Using a vibrant color palette and playful imagery of joyful children engaged in gymnastics activities, the site aims to evoke a sense of excitement and happiness. Its user-friendly interface and intuitive navigation make it easy for parents to find relevant information and register their kids for classes. The website’s responsive design ensures a seamless experience across all devices, enhancing accessibility for parents on the go. With a perfect blend of aesthetics and functionality, the site becomes a delightful destination for families seeking an active and nurturing environment for their little ones.
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01. SEO
When Gymfinity launched their new website, it initially had no organic visibility or domain authority. Our team at Platform81 stepped in, tailoring a strategy to increase Gymfinity’s presence for gymnastics-related searches in specific locales. We optimized landing pages to target particular cities and planned blog content to target informational keywords on kids’ health and gymnastics. Regular monthly outreach for backlink acquisition improved the site’s domain authority, leading to a significant outcome: 35% of website conversions were driven by the organic channel.
02. PPC
We utilise Google Search and Display Networks to attract audiences searching for relevant non-brand keywords within a set radius. We regularly review postcode data and add locations that website visitors convert from to the PPC campaigns, to extend our reach to relevant audiences. We use multiple campaigns focusing on different parts of the customer’s journey and utilise RLSA lists to make sure Gymfinity are always present for key searches.
03. Social
To increase awareness on social media we create ongoing targeted Paid Social Media campaigns across Facebook and Instagram with a continued focus on new member acquisition through free trial bookings. Utilising the Facebook Pixel and member data we implement retargeting campaigns to encourage return visits, one-off bookings of holiday camps or birthday parties or membership signup.
The digital marketing strategy for Gymfinity Kids has focused on new member acquisition, through the promotion of a free trial. Since the launch of the website and digital marketing campaign, Gymfinity Kids has exceeded its target with new member acquisitions.
increase in social media followers
increase in member capacity across all 8 sites
increase in annual site visits.
traffic increase attributed to digital services.
"The P81 team have been an amazing support over the many years we have worked together and I feel we can have an honest conversation which is so important. I would 100% recommend P81, especially the support to a new business is second to none"
