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Stockport County
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Stockport County

Development Website Design

Stockport County Logo

Stockport County are currently riding mid table in the Vanarama National League having won promotion in 2018/19 on the last day of the season.

Following a challenging few seasons at Edgeley Park both on and off the field Stockport County are now looking to broaden their commercial activity by attracting new fans and sponsors to invest in the club. The club has had a website provided by the football league for a number of years however this has become dated, expensive and a frustration for club members and fans alike.

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The Challenge

The existing website was old, very clumsy and extremely difficult to administer, and feedback from the fans had been very negative. A football club website is an integral communication channel to the fans, but the current solution, provided by the Football League was becoming very prohibitive. The brief was to develop an interactive website that the club could be proud of. The site needed to be easy to navigate, simple to update from an administrative perspective and ultimately deliver a smooth user experience for County fans.

Web Design & UX

We developed a bespoke design that incorporated the key deliverables to satisfy the requirements of a modern football fan. The main reasons fans visit the site is to access; fixtures, results, league tables and general club news, all of which has been addressed in the new design.

The Typography

Howgate Sable Font

The Colours

County Yellow

#f1ae13

County Dark Blue

#0b1528

County Grey

#6d737e

Web Development

The new website was developed on a WordPress CMS so the content and images can be updated in-house as and when required. The site is now ‘future proof’ in terms of expansion and developments, allowing additional pages and functionality to be simply added.

The Results

The new site is an income generator for the club, selling banner advertising and page sponsorship – a number of advertising deals have already been agreed. In total, the site was designed and built in an 8 week period and has been very well received by the club and fans alike.

41%

Increase daily
users

27%

Increase in avg.
Duration time

100%

Increase in
Mobile traffic

721,655

Page views
Since launch

We are extremely happy that the new site provides all the necessary information in a more engaging format. Platform81 were the ideal partner for this project thanks to their creative ideas and technical expertise, but we were also really pleased to be able to support a growing local business

CHAIRMAN | STOCKPORT FC