Google Updates Search Ads


Google is the largest search engine in the world, so it comes as no surprise that they are constantly evolving and updating.

Last year Google made between 500-600 algorithm changes, some minor and some large.

On Friday 19th February 2016, Google confirmed that they had made another change to the way it displays adverts on it’s search engine.

Why does Google change and create algorithms?

In order for Google to offer the best services to both searchers and businesses, they need to make sure that the search is relevant to the information received. The main four algorithms are Panda, Penguin, Hummingbird and Pigeon. Each of these algorithms have a strong purpose and the same end result; allowing searchers to receive the best information quickly and efficiently.

What is different?

Google has removed the sidebar ads that are placed on the right hand side of the search results. The only ads that will be visible are the four ads at the top of your search and more placed at the bottom.

Google have been testing the four-ad scenarios since 2010, and have decided that now is the best time to implement this strategy. However, this will only have an impact on searchers looking to buy.

Will this affect SEO?

This will mean that organic results will be pushed down an extra space, as a result of Google placing an additional ad at the top of the search. However, Google have stated that they anticipate there will be no impact on organic traffic.

Platform81 will be keeping a close eye on any changes over the next few weeks, and will act accordingly.

What devices have been affected by the change?

Desktop and tablets have been affected by this change, but mobile phone searches will remain the same.

It seems as though Google is unsure about what to use the free space on the right hand side for, but over the next few weeks, a statement will most likely be made.

If you have any questions regarding the Google update, don’t hesitate to contact the team at Platform81 for more advice!


CV Submission

  • This field is for validation purposes and should be left unchanged.


Please fill out the details below to request access to our full client portfolio

  • This field is for validation purposes and should be left unchanged.


For consultation and strategy only services, fill in the form below


  • This field is for validation purposes and should be left unchanged.