It has been a pleasure to work with the established beauty brand Sienna X. Our job was to accelerate their digital presence with a new e-commerce store. We worked closely with the team at Sienna X to formulate a refined user journey for their leading professional store. Their store targets beauty specialists looking to start or even grow their business in Spray Tanning, Skincare, Brows & Wax Services.
Our primary objective was to ensure web users could easily navigate around the store and readily find relevant sectors and products. Plaform81’s design and development experts dedicated time to planning an improved user flow. This would act as the blueprint for the new store. It was important to not only showcase their wide range of beauty products but to also educate new users on the benefits of partnering with Sienna to start their career as a beauty therapist (through training courses & online material).
How We Achieved Our Project Goals
To achieve these project goals, we crafted new designs for every area of the website and built each page up from scratch. This allowed us to enhance Sienna’s brand image and website aesthetics. Additionally, we re-structured certain areas of the website which we agreed were key elements in the user funnel. Based on prior RND and discussions with the Sienna team, we agreed a mobile-first approach was significantly important for this project. It was evident that the clear majority of users utilised mobile devices to browse the store.
The new Sienna X professional website is now LIVE! Since launching the website has seen an abundance of users and sales. The website continues to grow and evolve to strengthen its place as the digital hub for new and established beauty therapists and salons.
How Can Platform81 Help You?
Your website is the first chance you get to make an impression. Make sure it stands out with an engaging design, simple UX and content that has an impact. Our developers and designers deliver technical expertise and design flair to every single project. Contact our team today so we can collaborate and take your website to a new level.