Managed Paid Search Services Manchester

Achieving success with Pay-Per-Click (PPC) advertising in a dynamic market like Manchester hinges on a precise formula: deeply understanding your target audience, selecting impactful keywords, and deploying campaigns with pinpoint accuracy. A well-executed PPC strategy can yield significant returns, but it requires more than simple upkeep; it demands a proactive, intelligent approach to unlock its full business-driving potential. This is where our seasoned Manchester-based PPC professionals step in, equipped to elevate your online visibility and accelerate business growth through a customised paid advertising strategy.

Our Paid Strategy Toolkit

IN-DEPTH CAMPAIGN AUDITS & STRATEGIC OPTIMISATION

Are your current paid search investments in Manchester delivering optimal value? Our comprehensive PPC audits scrutinise over 100 critical data points within your campaigns. This meticulous review assesses overall performance, uncovers untapped opportunities, and pinpoints specific areas for strategic refinement to maximise your return on ad spend (ROAS) in the competitive Manchester market.

ADVANCED GOOGLE SHOPPING CAMPAIGNS

For e-commerce businesses targeting Manchester consumers, a dominant presence on Google Shopping is non-negotiable. It’s a prime platform to showcase detailed product listings, exclusive promotions, and competitive pricing directly to active shoppers, significantly boosting your visibility and conversion rates. Our team possesses expert knowledge of Google Shopping, optimising your product data feeds for superior performance. We leverage cutting-edge feed management software, often incorporating CSS partnerships, to secure more competitive Cost-Per-Click (CPC) rates for your Manchester e-commerce venture.

PRECISION-TARGETED DISPLAY ADVERTISING

Looking to re-engage previous website visitors or capture the attention of new, highly relevant audiences across Manchester? A sophisticated Display advertising strategy is essential. By harnessing powerful data insights and audience segmentation, we design and implement compelling display campaigns that effectively bring back past browsers and discover new potential customers who have shown clear interest in offerings like yours within the Greater Manchester area.

HIGH-IMPACT VIDEO ADVERTISING

YouTube is an undeniable force in digital media, with an immense volume of video content consumed daily. “How-to” guides, product reviews, and engaging brand stories captivate audiences. Our Manchester digital marketing experts are adept at leveraging this platform’s vast reach. We strategically target users viewing specific content relevant to your niche, making your video ads interactive and guiding viewers towards your products or services at the most opportune moments, effectively reaching your audience.

A Data Driven Approach

AMPLIFY BRAND AWARENESS

Our core objective is to ensure your paid media expenditure translates into tangible success. We design and execute targeted PPC campaigns that not only drive direct revenue but also significantly bolster brand awareness and recall among your desired audience, complementing and supporting your other sales and marketing channels.

MAXIMISE YOUR REVENUE STREAMS

We are committed to making your investment in paid media exceptionally profitable. Through meticulously crafted PPC campaigns targeting the right market, we aim to directly increase your revenue, while also creating a synergistic effect that supports and enhances sales driven through other avenues.

IDENTIFY & ENGAGE YOUR IDEAL CUSTOMERS

Connecting with the right potential customers at the precise moment they are ready to convert is paramount. We achieve this through intelligent keyword strategies that align with user search intent and buying signals. Whether you operate an e-commerce platform or provide services, our focus is on attracting high-quality leads genuinely interested in your specific offerings in the Manchester region or the UK as a whole.

CAMPAIGN AGILITY & OPTIMISATION

Our PPC management philosophy is built on continuous adaptation and responsiveness to your evolving business needs and market dynamics. We consistently analyse performance data, refining your campaigns to ensure every pound of your budget is invested judiciously. Our expert bid management and ongoing optimisation mean you achieve maximum impact from your investment without unnecessary expenditure.

ACCREDITED GOOGLE PARTNER STATUS

Our status as a Google Partner is more than just an emblem; it’s a testament to our expertise and commitment to excellence. We have achieved this accreditation by meeting Google’s stringent criteria for campaign management, client growth, and product knowledge. Mancunian businesses can trust our deep understanding and proficient use of Google’s advertising tools and strategic best practices.

The Power of Precision With PPC

MEASURABLE PERFORMANCE & ROI

With PPC advertising, you receive transparent, detailed data illustrating exactly how your ad spend is performing. Utilising tools like Google Analytics and platform-specific reporting, we meticulously track every crucial metric, from initial clicks and impressions right through to final conversions and cost-per-acquisition. This provides you with an unambiguous view of your return on investment, enabling informed decision-making for your campaigns.

IMMEDIATE ONLINE VISIBILITY

Need to rapidly enhance your online footprint in a competitive market? PPC offers the quickest route to achieving significant and immediate visibility. Our skilled team can swiftly launch and deploy your campaigns, enabling you to rapidly gain traction, match, or even overtake your competitors in search engine results and across the web. Once established, we focus on sustained optimisation for continuous growth.

HYPER-FOCUSSED AUDIENCE TARGETING

PPC empowers businesses to connect with their target audience with unparalleled precision. We can segment and target potential customers in Manchester based on a multitude of factors, including their past online behaviours, specific geographic locations within Greater Manchester and beyond, demographic profiles, interests, and much more. This granular level of focus dramatically increases your conversion potential and establishes a robust foundation for ongoing account success.

Nick Howard

13:54 07 Apr 25

It’s been a great experience working with Harry on our PPC strategy. He’s clearly highly knowledgeable, extremely professional, and always willing to go the extra mile to deliver results. We've seen a significant improvement in our ROAS since working with him. Highly recommended.

Thomas Robins

08:57 02 Apr 25

A great agency that is perfecting for supporting small businesses such as ours with an array of small and complex needs from marketing to web development and more.My personal experience with my point of contact Callie was faultless. She was always extremely responsive and happy to help, keeping me updated with all our projects every step of the way.

Sean Donkin

21:53 18 Mar 25

Worked with Platform81 for the creative and build of our new website aligning to our rebrand - guys did a first class job, couldn't have asked for a more supportive team, and our website is performing well, really well received but our SLT & industry, thank you.

Ben Pollard

15:38 08 Nov 24

British Judo have worked Platform81 throughout 2024 as we launched a brand new website. The team worked tirelessly to get the website launched against the clock in November. We are pleased to say the new website developed offers a significant upgrade on look and feel across the site with positive feedback across the judo community.Despite an ever-changing brief, we can't thank the team enough for their flexibility and hardwork including Oli, Dan, Ryan and the rest of the P81 team.We look forward to working with them moving forwards and developing the site further with new and enhanced features.

Ben Garner

13:20 05 Nov 24

A brilliant digital marketing agency! A brilliant team who run two websites for us, PPC, SEO and social media. Very happy with every piece of work they have completed for us!

matheen bukhari

12:58 01 Nov 24

Professional bunch of people!They have worked for us on multiple websites, and every-time delivered the best quality, better UI/UX and stunning websites.Highly recommended

Annella Williams

11:33 14 Oct 24

Absolute pleasure to work with this team and would definitely work with them in the future. They delivered 2 beautiful websites which exceeded expectations :)

Jenni McDougall

11:58 08 Oct 24

Platform81 have created for us a wonderful new website, it includes all of the functionality we need and we are delighted with it.

Gemma Ordidge

09:16 29 Jul 24

This is the first time I have worked with Platform81 and I must say I have been impressed from start to finish with our web development project. Great communication, a fab team who are super helpful and flexible - they really did feel like an extension of the team. Strongly recommend.

Vinesh Mistry

11:06 19 Jul 24

We have been using Platform 81 for many years to manage our company website and to also complete our SEO. They have an experienced team who are very helpful and supportive to our business. They have helped us grow and move forward with the ever changing landscape of web design and management. Highly recommended.

Shelley Dyer

14:44 18 Mar 24

I've worked with Platform 81 for over five years now. They have provided a variety of work for me for two different companies including new website builds, ecommerce sites and SEO. They are exceptional at everything they do. The team has a wealth of knowledge and experience and they place the needs of the customer at the heart of everything they do.

The Magic Tractor

07:50 08 Feb 24

Big shoutout to Matt and David at P81! ???? These guys are amazing - super friendly and crazy smart. We've been working together for years, and we're excited to continue teaming up to help our clients. Thanks for being awesome, Matt, David and team! ????

Ethan Taylor

09:09 02 Feb 24

We have used Platform81 for our new website and will be using them for another two upcoming website projects. They have both achieved and exceeded our expectations with regards to timeframes, design and functionality for our website.Big thanks to Nick, Caroline, Oliver, Sam and the rest of the team - looking forward to our continued work in the future!

Hamish Gill

14:36 30 Jan 24

Great experience - very happy with the work Platform81 have completed for me. Great guys too!

Tom White

10:56 22 Jan 24

We used Platform81 for a whole website redesign and they have been great to work with - wouldn’t hesitate to recommend to others!

CJ Micallef

09:21 20 Dec 23

Platform 81 are the best website provider we have ever worked with. The staff are highly responsive, committed to our vision, always diligently working away in the back ground to help our company achieve. Thank you for everything you have all done in 2023, we look forward to sharing further success in 2024.

Annelous Konijnenberg

11:01 06 Dec 23

The team at Platform 81 has been fantastic to work with. They were incredibly proactive & supportive throughout the process, making working with them & getting to a final product a very smooth experience. Thank you for the great work!

See All Reviews