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Twitter Cheat Sheet


Are you looking for simple ways to gain followers and increase engagement on Twitter?

By learning a few facts about Twitter & user behaviour you could soon be on your way to being a Twitter winner (yay!)

With that in mind, read on for our top Twitter cheats that are super-quick, easy to remember and likely to get you big gains…

1. Tailor content to your audience…

You can get a much better response on Twitter just by understanding who you’re talking to…

  • 40% of Twitter users are below the age of 25
  • 49% of users are men
  • 51% of users are women 

2. Share great content you think your followers will love…

  • Get visual – Tweets with images receive 200% more engagement than those without
  • Add a link – Tweets that include links are also likely to be more appealing to users (86% more retweets!)
  • Use a # – Tweets with hashtags receive double the engagement
  • Keep it short – Tweets under 100 characters get 17% more engagement
  • Want retweets? Just ask – Tweets get 12x more retweets when you ask your followers to ‘RT’ or ‘Retweet!’

3. Get the timing right…

Research has shown that certain times are better to post than others…

  • For brands, engagement is 17% higher on Saturdays and Sundays
  • Peak Twitter hours are around 9am-4pm Monday-Thursday

While this gives you a general idea of the best time to post, it’s definitely one you want to test out on your particular audience. Tools such as Followerwonk and Tweriod can help you determine exactly when is the best time to tweet.

4. Use the right tools to manage and monitor your campaign…

Use a social management tool like Hootsuite to plan out your tweets in advance. Hootsuite also allows you to auto-schedule posts so they get sent out when your followers are most active.

Once you’ve sent out a few tweets you can track engagement with Twitter Analytics. Find out what works, what doesn’t and before you know it you’ll have a perfect formula.

Want to learn more about how you can take these statistics and apply them to your Twitter strategy? Get in touch with hannah@platform81.com for a chinwag.



  1. https://blog.bufferapp.com/10-new-twitter-stats-twitter-statistics-to-help-you-reach-your-followers
  2. http://www.thelasthurdle.co.uk/demographics-of-uk-social-media-users/
  3. http://www.socialmediatoday.com/content/100-facts-and-figures-about-twitter-and-why-they-matter-your-business