Imagine you’ve spent hours and hours researching, planning and coming up with the perfect business idea that best represents you and tells your unique story. Add another hundred of hours of work to conduct market research, spy on your competitors, secure sponsorships and get investors on board, manage the never-ending paperwork and hire people to transform your idea into a fully functional business.
Now that your dream finally came true, the big question arises: how do I market my own business? And how do I find my ideal clients online?
Outsourcing your marketing can be a scary prospect for those who are used to doing it all by themselves. However, when starting out your business venture, it’s guaranteed you’ll have to wear many hats and the line between your professional and personal life might often get blurry. Coming from a creative background, I’ve experienced first-hand how challenging it is to write articles for my lifestyle blog, manage my social media channels, write attractive copy, design high-quality graphics, interact with my followers and expand my professional network.
However, it doesn’t have to be that difficult for you.
Whether you’re a large organisation, a start-up or a small business, building an effective marketing strategy that illustrates your products or services in a meaningful way to your target audience is paramount for your business growth and success. In addition, if you’ve not had much luck with your current marketing efforts, a digital agency can provide you with a team of savvy professionals at your disposal that will take care of your marketing needs and help you secure high-quality leads for your new business.
According to a recent survey, 71% of UK businesses say cost reduction is the main reason for outsourcing. 50%, on the other hand, cite business transformation, whereas for half of the companies surveyed the quality of the service provided is the key driver. When it comes to outsourcing, it’s also important to know that you can either outsource your marketing in full or use a combination of outsourced and in-house marketing depending on your budget, capacity and internal resources.
Therefore, it’s essential to take a step back and be honest with yourself: Do you struggle to give your marketing the time, attention and energy it deserves? Are you lacking the resources, skills and experience to implement marketing tactics and find your customers online? If the answer is yes, then handing your marketing activity to an external digital agency is a smart solution to solve your problems.
While I’m not a novice within the marketing industry, I admit that working in a digital marketing agency is by far my favourite role. Having the chance to work closely with business owners across diverse industries and truly understand their goals and motivations is all I need to help me devise a marketing strategy that will fulfil their business objectives. The complex and ever-changing marketing landscape means that your digital campaigns always need adjusting to stay on top of the latest trends and keep your business relevant. As your business grows, you might find that your in-house team lacks the expertise to use the latest marketing tools or technologies, hence why hiring an external agency can help you tap into unique perspectives and experiment with new creative ideas for your brand.
At Platform81, our mission is simple: We’re here to help you accelerate your business growth and work together step-by-step to understand and reflect your business through a well-crafted digital strategy.
As a leading UK marketing agency, we deliver services across SEO, PPC, social media and web design that are results-driven, cost-effective and keep your business at the forefront of your clients’ minds. From building a modern and functional website from scratch to implementing strategic marketing tactics to ease your customer journey and improving your discoverability on the search engines, we know what it takes to make your business succeed in the digital space.
Let us take your marketing worries away while you go and enjoy your entrepreneur life (When was the last time you did that anyway?).