3 SEO Tools to Optimise your Website for Success

by platform81 | January 18, 2022 |
5 minutes read

Whether your goal is to entertain, generate more leads or promote your products and services, building a website is an integral step to enhance your business’ social presence that will help attract prospective clients and match your products with your desired audience. Regardless of whether you’re a start-up or a larger company, SEO is often considered an enigma or a dynamic puzzle due to its multifaceted nature, hence why you might be wondering where should you begin?

There are plenty of ways to drive more traffic to your website and grab people’s attention, but Search Engine Optimisation (SEO) is one of the most effective. If you’re not familiar with it, SEO means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing and other search engines.

Amongst its key benefits, investing in SEO can help your brand stand out, generate more conversions, increase your visibility and rank higher on the Search Engine Results Page (SERPs) that will ultimately, make your business more trustworthy and credible in front of your audience. In other words, building a tailored SEO strategy allows you to connect with the people who are searching for the solutions you offer online.

According to research, high-quality content and link building are the two most important signals used by Google to rank your website for search. As a result, you need to develop a strong understanding of your how ideal customers look like, what content they need and what keywords they use so you can produce relevant digital content that matches their exact needs.

If you want to get your business noticed, we’ve got you covered with our top 3 SEO tools designed to optimise your website and ensure you have the best chances to secure a top spot in the search engine rankings:

1. Page Speed Insight

Page Speed Insight is a free tool developed by Google that allows users to test their webpages against many different speed metrics that are important nowadays. Whilst a webpage may only take a few seconds to load from a user perspective, there are hundreds of different things happening all at once from a technology point of view. Page Speed Insight is a great tool to find out which part of that process can be improved.

Google has started to use site speed as an important factor in their Core Web Vitals initiative, and with mobile usage quickly overtaking desktop, businesses must take a step forward to ensure that their website is not only responsive, but also fast to load. Improving your loading speed can have a significant impact on your traffic and conversions.

2. Google Search Console

Google Search Console is a free tool created by Google that allows companies to find insights about their online presence. For anyone wanting to improve their visibility on Google, it is necessary to understand what the Google Search Console is and how it can benefit you.

Google Search Console is essentially a dashboard where you can obtain data about your website’s search performance: the number of impressions, the number of visitors, the search queries used to reach your website. There are different sections where you can monitor your website’s performance: loading speed, core web vitals, mobile usability, 404 errors, indexing issues, your backlink profile, etc.

Google Search Console also includes tools such as the indexing tool, the international targeting tool, the URL remover tool, the URL analyser tool and more. In summary, Google Search Console is the equivalent of a swiss army knife for SEO’s.

3. Keyword Planner

One of the most helpful tools that Google offers to advertisers is their Keyword Planner. With this nifty little programme, you can input a few keywords you would like to target with your website and it will generate new keyword ideas, as well as give an estimation of how many times these keywords are being used per month!

Keyword research is an extremely useful practice that can help business owners find out what specific text has been used by people when searching for information, products or services on search engines. In addition, it is a great way to identify keywords that are popular and adjust your content plan accordingly.

Are you ready to take your business to the top of Google rankings?

Platform81’s holistic search engine optimisation services are your guide through this ever-changing marketing landscape. With our technical experience, your site’s credibility and visibility are all but assured. Trust our experts. We’ll take you where you need to be.

Our SEO team can help you find the best solutions for your business, regardless of your niche and build a targeted on-site and off-site SEO strategy that will deliver results and take your business to new heights. After all, if Google can’t find your site, what chance do your customers have?