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Tips and Advice

Do’s and Dont’s of SEO


DO make an effort to learn some of the different terms and phrases in SEO. This can help you to make the most of your campaign and keep on top of current trends and developments. We’ve put together a quick guide here to get you started. 

DON’T buy into the idea that traffic volume is the main SEO criteria. This belief can often lead companies to buy backlinks which can result in their website being penalised by Google. This can then result in a significant drop in rankings and search engine performance.

DO Keep content fresh. As search engines innovate, creating fresh content plays a major role in driving relevant visitors to your website.

DO spend your SEO budget on a well-structured digital marketing strategy that is honest and true.

DON’T come unstuck with your online marketing strategy by using Black Hat SEO tactics.

DO create content around recent events & developments within your industry. This is a great way to boost visits to your website.

DON’T be tempted by any ‘Guaranteed top 10 listings’ messages, and any paid-for backlinks, likes and followers. The long term impact on your website could be detrimental to your business.

DO look into long tail keyword opportunities using a range of tools like Google Keyword Planner.

DON’T write content for search engines! Remember that you are writing content for your audience who are human, so avoid keyword stuffing!

DO use seasonal SEO to your advantage. While this won’t apply to every business, if Christmas/Easter/Valentines Day is your busiest time of year then you are guaranteed to bring more customers to your website if you optimise for popular seasonal keywords.

DO answer users queries with blog posts. Think about questions your customers might be asking online such as ‘what are’ ‘what is’ and ‘how to’, ‘how do I’….

DON’T miss out on important updates. Google often releases algorithm updates which may affect the performance of your website. If you don’t keep up to date you could risk falling behind and losing out to your competitors.

DO use an SEO agency to help you climb up the rankings! They are often the first to know about any updates along with what works, what doesn’t and how to prioritise tactics & strategies for the best results.

If you’re looking for a quality SEO agency you can trust, get in touch with the experts at Plaform81 today!