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Christmas Survival Guide 2019


Christmas can be a very stressful time of year – we get that. However, this doesn’t mean that your online presence and social media channels should be affected.

We’ve gathered some of our top tips and industry secrets below, to ensure that your brand survives the festive period. Take it as our Christmas present to you. Ho ho ho!

Optimise Your Online Presence

During December, e-commerce businesses will see large amounts of traffic visiting their websites. The last thing you want during this vital sales period is to lose a potential customer to a competitor, simply because your website performed slowly or did not have the essential information the customer desired. The best place to start is with the actual website itself, can it withstand heavy traffic? Can a customer find what they are after in just a few clicks? If not, it might be time to change something…

With studies showing that you have only one to three seconds to make an impression on a customer with your website, it’s essential that you capture their attention instantly. If your website design is cluttered, or alternatively too simple, this could jeopardise a sale. Revisit your website design or enlist the help of professional website designers (hint hint) to change this.

Keep Your Google My Business Profile Updated

With more free time on their hands, many of your customers will be searching for your business online as they roam the internet. They may be searching to see your opening hours before they choose to travel to you and discover that you’re actually closed. This is where your ‘Google My Business’ profile is important. If you don’t already have one, now is perfect time to do so. If you do, then you must ensure it is up to date with current contact information, addresses and most importantly; your Christmas opening hours.

Stand out on Social

With many businesses closing for the festive period, it’s important that you don’t let your social media run dry as you run away with the festive celebrations. In fact, the period between Christmas and New Year may be one of the most important times to be active on social media; many of your customers will be scanning their socials whilst they have some free time. They may be looking to see if you have any Boxing Day or New Year sales happening. Keep your social media channels actively producing content across Christmas and make this content visual. The number of brands that will be active during this time is high, and you want to make sure you stand out.

If you don’t have the time to manage your social media accounts, now may be the time to get in touch with our Social Media team.

In fact, why not get in touch with us as a whole? If you’re looking to improve all of the above, then we’re here to help. Whether it be our website related, social media, SEO or PPC, we have it all here at Platform so get in touch today