On the 21st April 2015, Google is releasing it’s new mobile search algorithm update that is designed to help rank mobile friendly websites higher in search results in order to give visitors to websites on mobile devices an overall better user experience.
As the increase in people using smartphones and tablets to browse the web continues, it makes sense that webmasters and Google itself consider making their websites and search algorithms suitable for mobile use. From August 2013 to August 2014, mobile web usage increased by 67% while desktop web usage decreased in this period by 17%.
Comparing this to the notorious Google Panda & Penguin algorithms, the expected Google mobile algorithm update won’t penalise or remove your website from Google’s index if your website isn’t mobile friendly, instead it will just give your website a rankings boost if you have a mobile friendly website.
The latest algorithm update is also a real time update, this means that as you optimise your website for mobile, Google can pick up on the changes at any time and reward the website with a corresponding ranking boost. The algorithm also works on a page-by-page basis, so websites do not always have to be 100% mobile friendly but it is advised that pages with the highest traffic are optimised for mobile.
Google’s best practice is to create or convert your current website into what’s called a responsive website. A responsive website detects what device you are viewing the website on, whether it’s a desktop computer, a tablet or a smartphone and then displays the website content to fit the screen you are viewing for a flawless user experience.
At Platform81 we create responsive websites that look stunning on every device and we also create SEO campaigns with proven results. To find out more about how we can help your business, contact us today!