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Graffica Undergo Total Brand Transformation as Part of New Website Project

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Specialists in providing simulation products, software systems and consultancy services to the Air Traffic Management and Rail Control industries, Graffica, tasked us with their recent rebrand as the whole business underwent a refresh.

Following a client recommendation, Graffica approached us to not only give the brand a new look and feel but to also carry this through to a full website transformation.

For our Senior Designer Ryan, there was only one clear path to take and that was to differentiate their key services of Air and Land through colour. “By distinguishing the two services, blue for air and green for land, we were able to carry a strong design theme throughout the website designs.”

Although the two colours allowed for the distinction between the services, with them not being too dissimilar they also complemented each other to create a cohesive look and feel that the client could carry throughout all their company branding.

Graffica already had an existing site however the design had long become outdated and didn’t showcase the businesses professional service. Alongside this the previous website wasn’t previously built on WordPress and therefore was difficult to manage internally. With the requirement of a blog and ease for them to update internally, the new site was built on WordPress to allow for it to be built in modular way, creating components which all linked together to allow the client to easily manage and create different page layouts as and when they need to.

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If you’re looking to successfully transform your current website and would like the help of our expert design team, get in touch with us today.