How to Score with Your Football Team’s Social Media… (even when football isn’t on!)

With the ongoing pandemic, football has ground to a halt.

Following the final whistle back in March, one thing that has continued and not faltered is the engagement of fans as they eagerly await the return of their favourite team.

Many footie fans will be turning to their team’s social media accounts in order to keep up to date with everything that’s going on, and to show their loyal support… even if it is from a virtual side-line. As a result, it’s vital that football clubs keep up with their social media activity during this unprecedented time.

Here’s some of the best ways you can tackle the fact that the games are off on your social media…

Live-Tweeting

When the football is actually on, some teams choose to live-tweet the game for those fans who weren’t able to make it into the grounds to watch. Although this isn’t technically possible at the moment, nothing is stopping you from digging up the archives and live tweeting some of those iconic matches or scenes from on the pitch. Not only will this create a little more normality to fan’s Twitter feeds on a Saturday morning, but it’s likely to spark engagement from those loyal, older fans who can re-live some iconic scenes.

Our local team (and also our proud partner) Stockport County have done just this by revisiting some of the clubs most memorable moments.

Get Fans Involved

No matter what you post, football fans will want to have their say and get involved in whatever your club is doing. It’s in their blood. But one way you can make this a little more exciting for them is by getting them involved in engaging content like polls and quizzes.

The blue side of our city have launched a ‘Fill in the Blue’ segment on their Twitter channel, showing the silhouette of one of their club legends and letting fans guess who it is. With over 200 fans making guesses in just one day, it’s clear to see Manchester City have hit the back of the net with this tactic.

Keep Up the Team Spirit

A football club isn’t a club without a strong, loyal team. Not only does your team itself need to keep up their morale with communication, but your supporters will be missing seeing their team united at one time.

With around 500 million monthly users of TikTok around the world at the moment, it’s no surprise that football teams like Chelsea FC have turned to the video-sharing social network to keep engaged with their fans, and also with one another. The players of the club are joining in with viral TikTok challenges and also showcasing their football skills and training with one another. During an unprecedented time like this, teamwork certainly does make the dream work.

If you want to team up with a Digital Agency who will ensure your website has no yellow cards, and who can guide you with your social media activity then be sure to get in touch with us today. We’ve worked closely with both Stockport County and Wolverhampton Wanderers on their latest websites, so check them out today.