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Emojis are quickly becoming the world’s fastest growing and most accessible language, but have you thought about how you could use them in your marketing?

More and more brands are incorporating emojis into their social media every day and are seeing massive increases in reach and engagement as a result. However, there is very much a right and wrong way to use emojis as a brand. It’s important not to overdo it with the emojis or use them in such a way that they compromise your brand image.

Find out our Platform 81 top tips for incorporating emojis into your brand’s social media below and make sure you contact our expert digital marketing team for help with your brand’s social media.