Your website is essential to your business. It is your digital representative and is an extension of your brand, which is why it’s important that it is as perfect as can be.
You might not realise it, but there are many little bugbears on a site that can massively affect its performance. Luckily for you, our Web Team are experts in this area and have gathered a list of what they believe to be the most common website mistakes, and the ways in which you can avoid them…
Many sites focus so much on design aspects and its aesthetics that the user journey is often overlooked or ignored. The website will look fantastic at first glance, but it will more than likely prove difficult for users to interact with and locate their desired content or product. This can be avoided through careful analysis and wireframing to create a user journey flow before any time is spent on the creative front.
Similarly, it isn’t just the design of the site that can affect user experience, but also aspects such as the size of images used. If images are too big it’s likely the site will have an increased page load time, and with 60% of people navigating away from a site if it doesn’t load in 3 seconds, it’s essential that this doesn’t occur. Not only does it make for a poor user experience for a potential customer, it can also lead to a poor ranking score on Google.
Another vital aspect of a website is that it can scale down to mobile, especially for e-commerce sites where users are likely to shop on-the-go. A site may have a great eye-catching design on desktop, however if this is not adaptable for a mobile browser then you’re likely to lose a lot of customers. In some instances where the majority of a business’ consumers are likely to be using mobile, it is better to design and build mobile-first designs for the website.
If your current website performs a little slow, or you’d just like a refresh or a new site in general, you know what to do. Get in touch today, we’ll be more than happy to help.