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3 Common Website Mistakes, and How to Avoid Them

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Your website is essential to your business. It is your digital representative and is an extension of your brand, which is why it’s important that it is as perfect as can be.

You might not realise it, but there are many little bugbears on a site that can massively affect its performance. Luckily for you, our Web Team are experts in this area and have gathered a list of what they believe to be the most common website mistakes, and the ways in which you can avoid them…

Animation

Many websites nowadays are heavily focused on JavaScript animation and scroll interaction. However, in reality this can actually be a nightmare to use and navigate around as it makes the site clunky. Although the website is a great showpiece, it might not necessarily be relevant to the majority of the customer market and therefore they’re more likely to bounce off the site. These websites can be great in theory, and on a local testing environment too – but unless you’ve got high speed internet then the site just won’t work as well, and it then tarnishes the site by bringing the user experience down.

User Experience

Many sites focus so much on design aspects and its aesthetics that the user journey is often overlooked or ignored. The website will look fantastic at first glance, but it will more than likely prove difficult for users to interact with and locate their desired content or product. This can be avoided through careful analysis and wireframing to create a user journey flow before any time is spent on the creative front.

Similarly, it isn’t just the design of the site that can affect user experience, but also aspects such as the size of images used. If images are too big it’s likely the site will have an increased page load time, and with 60% of people navigating away from a site if it doesn’t load in 3 seconds, it’s essential that this doesn’t occur. Not only does it make for a poor user experience for a potential customer, it can also lead to a poor ranking score on Google. 

Adaptivity

Another vital aspect of a website is that it can scale down to mobile, especially for e-commerce sites where users are likely to shop on-the-go. A site may have a great eye-catching design on desktop, however if this is not adaptable for a mobile browser then you’re likely to lose a lot of customers. In some instances where the majority of a business’ consumers are likely to be using mobile, it is better to design and build mobile-first designs for the website.

Here at Platform81, we’ll always ensure we do what is best for your business’ website. Our Web Design team are passionate about ensuring your site is the best it can be in terms of user experience, and our Web Development team are just as keen to get it functioning as well as it can be.

If your current website performs a little slow, or you’d just like a refresh or a new site in general, you know what to do. Get in touch today, we’ll be more than happy to help.