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Thursday May 9th

How Important is Backlink Outreach?

by platform81   |   May 9, 2024   | 
3 minutes read
SEO Team working on developing backl

In SEO, backlink outreach is vital for boosting your website’s visibility and credibility. Understanding their significance and how to harness their power can be the key to unlocking your website’s full potential.

What is Backlink Outreach?

There is a multitude of ways to secure backlinks. Outreach backlinks are links earned by contacting other websites, bloggers, or influencers and asking them to link back to your site. This proactive approach involves identifying relevant websites in your industry, contacting them, and providing valuable content that they can link to. It has become an industry standard practice considered essential for a successful SEO strategy.

The Three Types of Backlink Outreach:

  1. Natural Backlinks: Earned without active link-building efforts, often through high-quality content that others find valuable.
  2. Manual or Outreach Backlinks: Acquired through deliberate outreach.
  3. Self-Created Backlinks: Created by adding a link to your website in online directories, forums, or comment sections.

What is the Correct Amount of Backlinks and Which Ones to Avoid?

Avoid low-quality or backlinks from irrelevant or dubious websites, as they can harm your website’s reputation and SEO performance. Focus on acquiring high-quality, relevant backlinks from reputable sources. The number of backlinks you need depends on various factors, including your industry, competition, and the quality of your backlinks. Focus on acquiring high-quality backlinks rather than quantity.

SEO Team Backlink Outreach

Should you Pay for Backlinks?

Paying for backlinks is generally a black-hat SEO practice and can lead to penalties from search engines. Instead, invest your time and resources in creating valuable content and building genuine relationships with other websites for natural backlinks. The value of developing authentic content and natural backlinks is now even more relevant with the new Google 2024 Core Update aiming to eliminate spam and irrelevant AI-generated content. Google can penalise websites that attempt to manipulate rankings through link-building practices, such as buying or exchanging backlinks.

How Do You Promote Backlinks?

Backlinks are promoted by sharing content on social media, email newsletters, and other marketing channels. Encourage others to share and link to your content to reach a wider audience and build brand trust which will result in gaining more backlinks from other collaborators in your industry.

How Long Do Backlinks Take to Show Up in SEO?

Backlinks can take days, weeks or even months to appear in SEO rankings. It depends on various factors, including the website’s crawl rate, indexing frequency, and the quality of the backlink.


Backlink outreach is an integral component of a successful SEO strategy. They effectively boost your website’s authority, visibility, and ranking on search engines. Focusing on creating high-quality content, building genuine relationships with other websites, and adhering to SEO best practices to harness the power of backlinks and outreach will result in long-term success. SEO is a long-term game, consistency, quality, and relevance are the keys to achieving sustainable results.

For more insights into effective SEO strategies and services, visit our SEO services page.

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