Usually, as another year ends and a new one begins, our team get their thinking hats on and share what they predict will happen in the digital world in the next 12 months.
Now, if the past year has taught us anything, it’s not just that we can all make a mean banana bread. It’s that nobody can truly predict the future. Not even a psychic.
One thing our team can do though (and can do well) is offer their expert advice. This past year has been a truly testing time for all businesses, so here’s our teams’ top tips to smashing 2021 no matter what happens.
Work on Your Website
If the pandemic has proved anything, it’s how essential being online is. If your business can now no longer operate in person, how are your customers meant to find you, engage with you and ultimately, buy from you? Having an online presence is an absolute priority if you don’t want to fall behind your competitors.
Step Up Your Social Media
It’s not only a website that will truly kick off your online presence, but social media will too. Maintaining social media profiles for your business is incredibly important; especially now. Your customers want to know you’re there, even when you physically can’t be. Social media can help you with reactive announcements, customer service and crisis management, all of which we’ve discussed in more detail here in a previous blog.
If you already have social platforms for your business, now is the time to step them up further. Customers will again be turning online to purchase and the last thing you want is for them to turn to your competitors. Step up your marketing tactics with remarketing ads and abandoned basket ads to truly capture your customers.
Embrace Email Marketing
Email marketing is another effective marketing method for you to think about. There is no easier way to get your message directly in front of your customers than email marketing. You’ll be able to keep your customers connected, providing enjoyable content straight into their own inbox.
Smash Your SEO
Ensuring that all your business information is as up to date as possible online will help you throughout the twists and turns of the year ahead. Via Google My Business, things like opening hours can be amended. Your website should also reflect the services, products and delivery information that you currently have available. Keeping this consistent across all your channels will help keep your customers up to date with what’s going on, and ultimately, keep them loyal through lockdown just like these brands did here.
All of the above can easily be done with the help of our expert team. Get in touch with us today to learn more about how we can help you.